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New Trends In Sales Tech: Driving Business In 2020 And Beyond

As we enter a new decade, emerging trends in sales technology are creating new opportunities for businesses that embrace them. We’re seeing tremendous growth and evolution in areas like virtual reality (VR), speech recognition and new applications of concepts like artificial intelligence (AI) and the Internet of things (IoT). Below…

March 30, 2020
Written by Don Williams, Validity

Creating More Engaging Demand Gen Video Content

Video content is no longer a “nice to have” for businesses — it is essential. Videos are now replacing text and image-driven content across marketing campaigns. According to eMarketer, 30% of B2B marketers said that boosting sales and converting customers are among their top priorities when producing content. Demand gen…

March 24, 2020
Written by Biju Muduli, Brightcove

Why Marketing Operations Is The Secret Weapon To Strengthen Your Events Strategy

Data means everything to today’s businesses. Market intelligence firm IDC predicted the amount of newly created data in 2020 would grow 44X to reach 35 trillion gigabytes. By 2018, we were already well on our way to exceeding that estimation. Numbers aside, this is to say that as the sheer…

March 17, 2020
Written by James Huddleston, Certain

Video Can Provide A Vital Trusted Source Of Information In A Crisis

As concerns about the coronavirus and its impact on business around the globe continue to ramp up, it’s never been more obvious that establishing sound business continuity plans is crucial.

March 13, 2020
Written by Jim O’Neill, Brightcove

Creating High-Converting Content Experiences That Drive Sales

There’s nothing my marketing team loves more than hearing our sales team ringing the bell signifying that they just closed a deal. Because at the end of the day, marketing and sales are all pulling for the same thing: more pipeline and more revenue.

March 9, 2020
Written by Randy Frisch, Uberflip

Closing The CX Gap With PX: Where Personalization Misses The Mark

Real talk: We haven’t strayed very far from our knuckle-dragging days. I mean, it’s hard to tell — with our smartphones and upright posture — but neurological research has confirmed that our primal functions are just as important, if not more so than our evolved cortex functions.

March 1, 2020
Written by MK Getler, Alyce

4 Steps To Improve Pipeline Management And Forecasting

The B2B buyer’s journey is a nonlinear process. But sellers still track deals using discrete stages in a linear sales process. This disconnect compromises pipeline analytics and sales forecasts, leaving sales managers without good information to identify risk in their sellers’ deals.

February 25, 2020
Written by Steve Rietberg, Gartner

Demanding Views

New Trends In Sales Tech: Driving Business In 2020 And Beyond

Creating More Engaging Demand Gen Video Content

Why Marketing Operations Is The Secret Weapon To Strengthen Your Events Strategy

Video Can Provide A Vital Trusted Source Of Information In A Crisis

Creating High-Converting Content Experiences That Drive Sales

Closing The CX Gap With PX: Where Personalization Misses The Mark

4 Steps To Improve Pipeline Management And Forecasting

More...

New Trends In Sales Tech: Driving Business In 2020 And Beyond

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