Demanding Views

A New Approach To Marketing

Like every other aspect of business, the way we market is changing fast. We’re seeing some tried-and-true tactics — like big in-person conferences — being put on the back burner or being reimagined digitally. Entirely new marketing methods are emerging, and other established best practices are being updated for a…

September 18, 2020
Written by Deanna Ransom, Televerde

A Story Of Growth And Transformation: The Nearshore Demand Gen Approach

Nestled in the mountains in the heart of Colombia, Medellín has one of the most exciting and inspiring transformation stories in the world today. Once infamous for its dangerous reputation, Medellin has evolved radically over the past two decades, developing both its infrastructure and technical prowess to become known today…

September 11, 2020
Written by Todd Davison, Demand Frontier

3 Steps To Marketing Success In The Age Of Social Distancing

In the wake of canceled events, work from home and a move to all things digital, the marketing profession is going through a fundamental change. A recent McKinsey study found that digital marketing approaches have become twice as important as traditional sales approaches in a post-COVID world. As companies like Twitter, Slack and Shopify announce a permanent move away from the office, B2B marketing efforts will need to rely on more…

September 4, 2020
Written by Shashi Upadhyay, Dun & Bradstreet

The Dos & Don’ts Of Selling In A Post-Pandemic World

As the world grapples with a global pandemic, economic slowdown, civil unrest and racial injustice, business leaders need to change the way we communicate with our customers.

August 28, 2020
Written by Howard Brown, ringDNA

A Guide To Successful Virtual Events: Tools And Tips To Drive Revenue, Engagement & ROI

Event marketing is undergoing a digital transformation, driven by travel and meeting restrictions due to Covid-19. In the past, CMOs spent 25% to 30% of their budgets on in-person meetings and events, according to research by Frost and Sullivan. Today, this sector is among the hardest hit by the pandemic.

August 21, 2020
Written by Jim Sharpe, Aventri

The Four Ts To Making A Digital-First Marketing Transformation

As we all know, COVID-19 has changed everything. Everything from how we get groceries to how we have happy hours, to how we consume entertainment. Not to mention work has gone totally digital.

August 14, 2020
Written by Tessa Barron, ON24

Generating The Spark For Memorable Virtual Experiences

Now more than ever, marketers are competing for customers’ attention. With many professionals working from home, not only are you up against the internet, but you are angling for time in the midst of your customers’ workloads, emails, children, pets, laundry and whatever else is going on in their lives.