Demanding Views

B2B Sales & Marketing Leaders Take Note: Brand Is Trust At Scale

"I don't care about brand. I care about revenue." We've all heard some variation of this countless times. One of the most pervasive and value-destroying misconceptions held by many business leaders is their belief that brand only — or mostly — matters for consumer products.

November 20, 2020
Written by Steve Watt, Grapevine6

How To Improve Marketing Team Collaboration To Easily Streamline Projects

It’s long been recognized that good collaboration is the key to success. This is true of many industries and successful partnerships. Unfortunately, marketing can be a particularly challenging area in which to ensure effective collaboration.

November 13, 2020
Written by John Allen, RingCentral US

How To Use Social Media Analytics To Optimize Your Marketing Strategy

In an age of digital transformation, the way we communicate is constantly changing. The internet has opened up communication through technologies as simple as a VoIP router or social media, and as complex as chatbots. In 2020, businesses are utilizing these dynamic communication channels to build and strengthen customer relationships.

November 5, 2020
Written by Sam O’Brien, RingCentral UK

Risk & Compliance From The View Of A CMO

In early 2016, a new piece of legislation known as the General Data Protection Regulation (GDPR) passed in the EU. At first, this news was a blip: As a marketer, I spend my days working to reach and influence potential buyers, not on governance, risk or compliance (GRC). I hadn’t yet…

November 2, 2020
Written by Gina Hortatsos, LogicGate

Podcasts: Your New Content Marketing Engine

Have you ever wondered if using your company’s blog as the engine of your content marketing strategy is an outdated method? I’m here to tell you it is.

October 28, 2020
Written by Lindsay Tjepkema, Casted

Minding The (Performance) Gap: How Business Can Start Delivering On The Most Important Metrics

The abrupt changes caused by Covid-19 have shocked our work and personal lives, upended the economy and forced all of us to rethink how we do business.

October 16, 2020
Written by Sharat Sharan, ON24

The Buyer Experience Wave Is Coming... Are You Ready To Meet It?

In 2010, Forrester declared the next 20 years to be the “Age of the Customer.” We’re only halfway in, and we’re already seeing unparalleled acceleration in the consumerization of B2B buyers.