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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

How To Gain Alignment Across A Diverse Buying Committee

How To Gain Alignment Across A Diverse Buying Committee

Selling high-value deals in the B2B world today involves engaging with a buying committee rather than an individual. This committee often consists of a wide variety of roles, possibly including an executive sponsor, upper/middle management decision makers, department heads, practitioners and representatives from procurement, legal, IT and security. As you…
3 Ways Generative AI Is Disrupting B2B Dealmaking

3 Ways Generative AI Is Disrupting B2B Dealmaking

The first wave of generative AI is starting to crest in enterprise selling, and it’s already profoundly impacted how sales teams communicate. As the waves keep coming, they’re sure to change the way salespeople read and write. Soon enough, gen AI will even transform the size and composition of the…
From Discord To Harmony: Achieving Sales & Marketing Alignment

From Discord To Harmony: Achieving Sales & Marketing Alignment

As marketers, we’re always attracted to the magic of tactics and know-hows. One tactic might appeal to the hand-raisers, but another is solely good for brand awareness. While someone might think a certain software is terrible, another user will say it’s excellent. Last decade, ABM was a trend; nowadays, revenue…
Buying Groups Help B2B Marketers Win At Data-Driven Advertising

Buying Groups Help B2B Marketers Win At Data-Driven Advertising

As companies like Snowflake and AWS lean into first-party, data-driven advertising following the impending demise of third-party cookies, they’ve been making noise about their data management capabilities to entice potential partners. Their “data clean rooms” promise a safe and secure place to combine, analyze and activate data sets as more…
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