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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

Are Your Competitors Using These Sneaky Tricks To Kill Your Sales?

Time and time again, generating good leads is the No. 1 challenge for B2B sales teams. HubSpot’s State of Inbound report confirmed that 63% of marketers are in agreement on this matter. Sales and marketing teams spend hours crafting new strategies, following up on potential leads and writing up marketing…

A GDPR Survival Guide For Marketers

Marketers love their acronyms. The C’s alone contain a slew of them, such as CPC (cost per click), CR (conversion rate) and CTA (call to action). Lately, a newer acronym has been causing a stir, and any marketers who aren’t up to speed on it yet need to — very…

Top 5 Sales Forecasting Trends To Watch In 2018

Predicting the future is difficult, as everyone who has ever put a sales forecast together knows all too well. It’s important: Sales are the lifeblood of a profitable business and it’s difficult to make informed decisions without a good read on what’s in the pipeline for the next quarter. Which…
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