Increasing Programmatic Spend Highlights Issues Across The Ad Ecosystem
With the rise of data-driven marketing and campaign automation, programmatic advertising has become more prevalent among savvy marketers. It has moved from being a novelty to a mature industry standard. Recent research found that 63% of B2B marketers said they are buying or selling advertising programmatically. While that number is…
- Written by By Anudit Vikram, Dun & Bradstreet
