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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

4 Ways To Maximize Your Brand Podcast

Brand podcasts are becoming a mainstay among amplified marketing strategies, the kind that put conversation and expert insights at the center. HubSpot, Drift and Salesforce are just some brands leaning into the benefits podcasts offer — and for good reason! One of my favorite studies about podcast efficacy comes from…

3 Reasons Lead Scoring Is Failing Marketers

There’s a long history of reliance on modeling to provide revenue guidance in finance — it essentially predicts corporate performance based on myriad factors. In the sales and marketing world, the parallel concept is lead scoring. However, experience shows that current lead scoring efforts leave much to be desired, as…

AI Won’t Take Your Job

While it’s safe to say computers will never be human, marketers are worrying about their job security as computers become advanced enough to be referred to as AI. Even with half of organizations implementing some shape or form of AI, the technology will never take over for marketers — in…

Evolved Selling: Optimizing Sales Enablement In The Age Of Digitalization 

On the surface, it seems obvious: B2B sales will keep moving into the digital landscape. While the digital realm presents significant opportunities, there’s also more pressure to capitalize on them. As sales teams are unable to "press the flesh" in person, they're more reliant on marketing teams to provide data on prospective customers. B2B leaders…
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