Demanding Views

Now Is The Time To Find And Correct Your Digital Strategy Pitfalls

Every brand or enterprise is crafting and refining their digital strategy on a daily basis. However, especially in the world of B2B, companies fall into many of the same mistakes.

July 6, 2020
Written by Greg Harbinson, Centerline Digital

Examining The Post-COVID Buyer's Journey

We are months into the COVID-19 lockdowns. That means it's been a full quarter, from mid-March to mid-June. But the ramifications of this COVID quarter will be felt for months, if not years.

June 29, 2020
Written by Cheri Keith, ON24

Why RFPs Are The Missing Piece To Your Marketing Strategy

In a recent study involving 500 companies, nearly half of marketing and sales leaders said that responding to Requests for Proposals (RFPs) takes time away from more important activities.

June 19, 2020
Written by Zak Hemraj, Loopio

5 Ways To Make Your CDP Data Chewable

Kids can’t swallow pills, so children’s vitamins are offered in chewable forms instead. While the ingredients matter, the delivery mechanism is equally important if you want your child to eat the vitamins instead of throwing them on the floor. It’s the same concept with anything you want your sales team…

June 12, 2020
Written by Ed King, Openprise

No Playbook, No Problem: 3 Steps To (Re)build Pipeline In 2020

We’re all familiar with the usual content flow for the first quarter of the year. It’s usually chock-full of titles such as “How to do XYZ in 2020” or “5 Top XYZ Trends for 2020,” — the list goes on. Hey, we did it too, because the first quarter is…

June 5, 2020
Written by Jodi Cerretani, RollWorks

B2B Companies Implement Chief Partnership Officers To Drive Growth

B2B marketing teams are under pressure to provide digital, personalized experiences to reach audiences across the entire customer journey. However, many still struggle with alignment among internal teams to develop buyer-centric strategies and campaigns.

June 2, 2020
Written by Marjorie Romeyn-Sanabria

The Power Of ‘Wartime Technology’ In Today’s Current Climate

2020 has proven to be a difficult year for B2B markers, requiring them to pivot strategies and reallocate budgets amid our new reality. Technology is now playing an even greater role as marketers work to achieve revenue success.

May 22, 2020
Written by Marjorie Romeyn-Sanabria

Demanding Views

Now Is The Time To Find And Correct Your Digital Strategy Pitfalls

Examining The Post-COVID Buyer's Journey

Why RFPs Are The Missing Piece To Your Marketing Strategy

5 Ways To Make Your CDP Data Chewable

No Playbook, No Problem: 3 Steps To (Re)build Pipeline In 2020

B2B Companies Implement Chief Partnership Officers To Drive Growth

The Power Of ‘Wartime Technology’ In Today’s Current Climate

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Now Is The Time To Find And Correct Your Digital Strategy Pitfalls

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