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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

Turn Your Data Points Into A Data Picture

Turn Your Data Points Into A Data Picture

“But how do you know it’s working? Show me a dashboard.” You’ve been there. I’ve been there. Whether it’s your CMO, head of sales, CEO, or just that curious little reporting angel on your shoulder — we all want proof that our marketing is having an impact. Here’s the problem:…
Marketers: Flip The Funnel And Gain Newfound Confidence With Data

Marketers: Flip The Funnel And Gain Newfound Confidence With Data

While probably 90% of marketing professionals use data when activating their programmatic media campaigns, only a small percentage of those marketers are likely to say their data needs are met completely. That’s because data seems so overwhelmingly complicated that they are reticent to dig in — and just as reticent…
Best Practices In Automated Lead Management

Best Practices In Automated Lead Management

If you’re frustrated with the quality of leads that you’re getting from marketing, you’re not alone. According to a CEB study, 49% of sales reps actually ignore more than half of marketing leads. And no wonder. Gleanster Research estimates that only 25% of marketing leads are worth passing along to…
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