Demanding Views

Why GDPR Will Force Marketers To Be Better At Their Jobs

I received 41 emails about the General Data Protection Regulation (GDPR) in May. For some, 41 may sound modest. Every brand, publisher and tech company has to send these notifications explaining their new privacy policies. As we’ve seen over the last few weeks, these emails are painfully bland. Most people…

June 15, 2018
Written by Jordan Teicher, Editor-in-Chief, Contently

Countering Common Misconceptions About ABM In The Channel

Imagine a marketing approach that values quality over quantity, cares more about conversations than sales pitches and — oh yeah — is said to achieve higher ROI than other activities by 97% of marketers.

June 8, 2018
Written by Sangram Vajre, Terminus

The 3 Cs Of Sales And Marketing Success

Getting B2B buyers excited about a product or service requires one thing: cooperation between marketing and sales teams.

June 1, 2018
Written by PJ Bouten, Showpad

Why A Double Funnel Strategy Is A Game-Changer For B2B Marketers

The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view does not perfectly explain the complexities of the B2B buyer’s journey, it does provide a useful…

May 25, 2018
Written by Ali Biggs, RollWorks

Why Account-Based Marketing Has Failed – And How We Can Fix It

For the last few years, account-based marketing (ABM) has been the go-to solution for B2B marketers who have access to programmatic advertising. It makes sense — ABM represents a targeted approach to digital advertising, and it follows the way in which business development managers typically sell their services. Sales representatives…

May 21, 2018
Written by Dmitri Lisitski, Influ2

Stitching Together The B2B Account Journey: Mapping Leads To Key Accounts

In the B2B world, there is a very real struggle with trying to match individuals (leads) to accounts. With buyers using multiple devices, privacy laws restricting what data can be collected and multiple people involved in the B2B buying decision, it can be nearly impossible for a B2B company to…

May 11, 2018
Written by Anudit Vikram, Dun & Bradstreet

The Reality Of ABM? It’s All About The Contacts

This story originally appeared on our sister publication, ABM In Action.Smart practitioners know that, at its core, ABM is all about people. People still pick up phones, sign contracts and make decisions, so the ability to source high-quality contacts who can serve as decision makers and deal champions is key…

May 4, 2018
Written by John Hurley, Radius

Demanding Views

Why GDPR Will Force Marketers To Be Better At Their Jobs

Countering Common Misconceptions About ABM In The Channel

The 3 Cs Of Sales And Marketing Success

Why A Double Funnel Strategy Is A Game-Changer For B2B Marketers

Why Account-Based Marketing Has Failed – And How We Can Fix It

Stitching Together The B2B Account Journey: Mapping Leads To Key Accounts

The Reality Of ABM? It’s All About The Contacts

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