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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

Why B2B Companies Should Balance Diversity With Humility

Decades of research show that diverse companies outperform their more uniform peers. However, little attention has been given to the challenge of creating a diverse yet unified team. Customer experiences at B2B companies suffer when employees become more invested in their differences rather than their shared purpose.

Five Trends B2B Marketers Can't Ignore

We’ve seen a tremendous change in the B2B marketing industry in the past few years – and even months. Account-based marketing (ABM), artificial intelligence (AI), marketing-sales alignment and data-driven personalization seem to be everywhere. But while many companies recognize the importance of these concepts, few have embraced them in practice.…
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