Demanding Views

5 Steps To Using Data To Unleash Your Account-Based Marketing Success

The central tenet of ABM is that you choose your customers. It’s the flip side of inbound marketing where clients find and select you, drawn to your business by insightful, relevant content. While inbound marketing casts a wide net, catching everything that swims by, ABM is like spearfishing — you…

February 8, 2019
Written by Wolfram van Wezel, 3D2B

Why Imagineers, Not Engineers Will Change Business Today

Customer experience is one of the hottest topics in business right now. Almost every journal you read or website you visit seems to be full of variants stating, “why the customer experience should be important to you” and “how your business will be at risk” if you ignore it.

February 5, 2019
Written by Mark McGregor, Signavio

How To Plan A SKO That Won’t Bore Your Reps

Your SKO (sales kickoff) is no ordinary sales meeting; it’s the time to communicate your goals for the year ahead and reinvigorate reps to continue putting their best foot forward. However, it can be difficult garnering and holding your sellers’ attention enough for them to retain what they learn and…

January 25, 2019
Written by Theresa O’Neil, Showpad

What Type Of Marketing Technologists Do You Have On Your Team?

As we look at the most important martech trends for the New Year, one thing becomes evident, and it’s no surprise: spend on martech is increasing.

January 18, 2019
Written by Sam Melnick, Allocadia

The Importance of A/B Testing Sales Emails

We all want to make things better. But how do you know if your efforts really make a difference? How do you know if the changes you make in a system have a positive impact?

January 11, 2019
Written by By Pavel Dmitriev, Outreach

Forrester’s Acquisition Of SiriusDecisions: Four Predictions For Industry Impact

This is a five-minute read; but for the short attention spans among us, I’ll cut to the chase. There are four primary changes we should expect to see from Forrester’s acquisition today of SiriusDecisions:

January 7, 2019
Written by Brad Gillespie, Cvent

Six Ways To Stand Out When Selling To Marketers

With more than 6,200 martech vendors competing for marketers’ attention and budget, errors in the selling process can doom an otherwise successful pursuit.

January 2, 2019
Written by Chris Bondhus, Brightcove

Demanding Views

5 Steps To Using Data To Unleash Your Account-Based Marketing Success

Why Imagineers, Not Engineers Will Change Business Today

How To Plan A SKO That Won’t Bore Your Reps

What Type Of Marketing Technologists Do You Have On Your Team?

The Importance of A/B Testing Sales Emails

Forrester’s Acquisition Of SiriusDecisions: Four Predictions For Industry Impact

Six Ways To Stand Out When Selling To Marketers

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