How B2B Organizations Are Seeing The 360-Degree View Of The Customer Take Shape
Over 20 years ago, the elusive “360-degree view of the customer” was a value proposition in datasheets from just about every Customer Relationship Management (CRM) software suite provider and data warehousing vendor. Over time, marketers have tried to keep their categories fresh by renaming them and adding new capabilities. Decision…
- Written by Allen Pogorzelski, Openprise
