Demanding Views

Revenues Stagnant? Ditch the Traditional Marketing Funnel & Embrace Your Better Half

Chief Marketing Officers (CMOs) guide their teams in the development of strategic plans by never taking their eyes of the end goals — revenue, pipeline, market share, share of wallet, etc. Part of the pretext for planning sessions includes exploiting opportunities and helping to address new and burgeoning challenges.

April 20, 2018
Written by Kevin Joyce, The Pedowitz Group

3 Key Areas Where B2B Tech Companies Should Encourage Employee Advocacy

B2B tech companies are fueled by innovation. The common goal is to make the day-to-day easier and more efficient for clients. Everyone involved in operations brings something special to the table and plays a role in improving the status quo — both internally and externally.

April 16, 2018
Written by Tracy Vides

Account-Based Marketing Tactics And Tools — Get Equipped To Bring Your A-Game

After my three-hour workshop at the B2B Marketing Exchange in February, I received a lot of great input on where marketers are struggling with ABM.

April 6, 2018
Written by Kellie de Leon, The Mx Group

Attention Marketers: Your Content Marketing Strategy Is Shortsighted

Calling all marketers: it’s time to abandon an outdated mindset around content marketing and embrace change. For the last ten years, we’ve been inundated with the term “content marketing.” While it seems to mean something different to everyone, we can all agree that when it comes to using content marketing…

April 2, 2018
Written by Randy Frisch, Uberflip

Why B2B Companies Should Balance Diversity With Humility

Decades of research show that diverse companies outperform their more uniform peers. However, little attention has been given to the challenge of creating a diverse yet unified team. Customer experiences at B2B companies suffer when employees become more invested in their differences rather than their shared purpose.

March 27, 2018
Written by Lisa Richer, R2integrated

Executive Q&A: CloudCraze President Shares How Millennial Buyers Are Driving B2B Commerce Trends

The evolution of the marketing landscape is heavily driven by Millennial consumers, who demand a convenient, personalized buying experience. To satisfy Millennial needs and ensure future success, B2B businesses are rethinking marketing strategies and implementing AI and mobile platforms.

March 16, 2018
Written by Elise Schoening

Five Trends B2B Marketers Can't Ignore

We’ve seen a tremendous change in the B2B marketing industry in the past few years – and even months. Account-based marketing (ABM), artificial intelligence (AI), marketing-sales alignment and data-driven personalization seem to be everywhere. But while many companies recognize the importance of these concepts, few have embraced them in practice.…