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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

Risk & Compliance From The View Of A CMO

In early 2016, a new piece of legislation known as the General Data Protection Regulation (GDPR) passed in the EU. At first, this news was a blip: As a marketer, I spend my days working to reach and influence potential buyers, not on governance, risk or compliance (GRC). I hadn’t yet…
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