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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

How To Create Engagement At Scale With Your Prospects

Marketing is at a critical inflection point. With more spam marketing than ever, B2B prospects are being inundated by intrusive phone sales calls, advertising that follows them around the web, and unsolicited emails.  This results in prospects increasingly tuning out marketing messages. According to a recent Symantec report, spam levels…

The Top Three In-Demand Digital Marketing Skills & What They Pay

Digital marketing skills, specifically tech-based skills, continue to drive demand for high-end, niche talent in the 2017 marketplace. With the limited talent pool available in the U.S., professionals with these skills are seeing a surge in their value from businesses looking to integrate new technologies and strategies to get an…

Why AI Is A Necessity For Your Marketing Strategy

When artificial intelligence (AI) pioneer Alan Turing said, “A computer would deserve to be called intelligent if it could deceive a human into believing that it was human,” all he meant was there might come a time when virtual assistants and bots will become close to real-life personal assistants.

What’s In A Name? Why B2B Lead Gen Is Personal

Ask your sales team about their pipeline and you’re likely to get an earful about the limited number of leads they get from the marketing department. At the same time, sales people often associate scale with waste, so it’s not surprising that a recent study found that B2B marketers emphasize…
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