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DealSignal Launches GDPR Risk Assessment Module

DealSignal, a B2B demand generation software, has released a new GDPR Risk Assessment Module. Announced at the 2018 SiriusDecisions Summit in Las Vegas, the solution is designed to help marketers ensure all contact data in their CRM is accurate, up-to-date and complies with the General Data Protection Regulation (GDPR), which will take effect on May 25.

SiriusDecisions Debuts New Matrix To Help B2B Companies Accelerate AI Applications For ‘High-Def View’ Of Audiences

Despite the buzz around artificial intelligence (AI), many B2B organizations have been slow to adopt and deploy AI-powered applications due to a limited understanding of the technology and how it can impact all areas of the revenue engine.

During its Summit in Las Vegas this week, SiriusDecisions debuted a new matrix framework to help companies better understand the four categories of AI, as well as use case examples and guidance for advancing their AI journey.

The Reality Of ABM? It’s All About The Contacts

JohnHurleyThis story originally appeared on our sister publication, ABM In Action.

Smart practitioners know that, at its core, ABM is all about people. People still pick up phones, sign contracts and make decisions, so the ability to source high-quality contacts who can serve as decision makers and deal champions is key to a team’s success.

Attention Marketers: Your Content Marketing Strategy Is Shortsighted

Randy2c UberflipCalling all marketers: it’s time to abandon an outdated mindset around content marketing and embrace change. For the last ten years, we’ve been inundated with the term “content marketing.” While it seems to mean something different to everyone, we can all agree that when it comes to using content marketing to secure and engage leads, sometimes less is more.

Content Still Missing The Mark With Buyers & Sellers: SiriusDecisions Analysts To Share Strategies To Avoid Content Disconnects At #B2BMX

Despite substantial investments in expanding their content library to engage buyers, research from SiriusDecisions shows messaging is still missing the mark with audiences and internal sales teams. 

The challenges around creating audience-centric content and getting sales teams to successfully utilize that content will be addressed in two of sessions during the B2B Marketing Exchange, taking place next week (February 19-21) in Scottsdale, AZ. Analysts from SiriusDecisions, Phyllis Davidson and Rachel Young, will be kicking off our Content2Conversion and Sales Impact Summit tracks (respectively), at the event, and Demand Gen Report caught up with the two thought leaders to get a preview of their sessions.

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