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Event Preview: Adapting To The New Normal & Building Personal Networks At B2BSMX 2020

Event Preview: Adapting To The New Normal & Building Personal Networks At B2BSMX 2020

The 2020 B2B Sales & Marketing Exchange is right around the corner, taking place on October 26-28 in…

Industry News October 14
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Amid COVID-19 Conference Cancellations, Field Marketers Focus On Digital Events, Direct Mail

Amid COVID-19 Conference Cancellations, Field Marketers Focus On Digital Events, Direct Mail

With multiple spring conferences and trade shows announcing cancellations and postponements due to concerns surrounding the COVID-19 outbreak,…

Industry News March 13
#B2BMX accountability alignment b2bmx 2020 F5 Sigma Computing storytelling tamsen webster The Pedowitz Group ttec
#B2BMX 2020 Day One: Creative Storytelling, Alignment & Accountability Take Center Stage For B2B Success

#B2BMX 2020 Day One: Creative Storytelling, Alignment & Accountability Take Center Stage For B2B Success

The world of B2B marketing is constantly changing, with new tools, new ideas and new challenges coming at…

Industry News February 25
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#B2BSMX Day 2: Customer Centricity, Digital Transformation Key Focuses For Businesses Rethinking Marketing Operations, Revenue Strategies

#B2BSMX Day 2: Customer Centricity, Digital Transformation Key Focuses For Businesses Rethinking Marketing Operations, Revenue Strategies

The challenges for CMOs in today's B2B marketplace continue to multiply everyday as they struggle to promote digital transformation and…

Industry News August 15
CMO Kevin Joyce marketing maturity Revenue Marketing Revenue Marketing Index Report 2019 RMI The Pedowitz Group
The Pedowitz Group Executive Chats Revenue Marketing Maturity In B2B, New Index For Measuring Revenue Transformation

The Pedowitz Group Executive Chats Revenue Marketing Maturity In B2B, New Index For Measuring Revenue Transformation

Move over ABM; revenue marketing is the new buzzword taking over B2B as marketers are increasingly pushed to…

Industry News May 16
B2B Marketing Exchange B2BMX19 David Meerman Scott Google+ Marketing Insider Group Oracle Pam Didner The Pedowitz Group
Top B2B Marketers Share Their New Year's Resolutions

Top B2B Marketers Share Their New Year’s Resolutions

As 2019 kicks off, it's time to reflect on your goals for the New Year and brainstorm how…

Blog January 2
Customer Advocacy customer experience customer journey customer journey maps CX The Pedowitz Group
9 Steps To Operationalize CX And Achieve Advocacy

9 Steps To Operationalize CX And Achieve Advocacy

How can firms operationalize the customer experience and create customers for life? It is great to talk about…

Demanding Views September 4
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Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops

Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops

The emergence of marketing operations in B2B began when companies realized that they needed a figurehead to lead…

Industry News June 28
Advent lead management marketo Nat Cramer The Pedowitz Group
Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Business-changing events, such as acquisitions, employee departures and the adoption of new technology, can hamstring any company's marketing…

Case Studies June 27
buyer intent customer journey data lakes Forrest Leighton funnel measurement Jon Russo Kerrie Wuenschel, Kevin Joyce Madison Logic Makerbot MarcomCentral Sarah Mayer The Pedowitz Group
B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results,…

Industry News June 27
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Rise Of Millennial Buyers Pushes Marketers To Reevaluate Traditional Tactics

Rise Of Millennial Buyers Pushes Marketers To Reevaluate Traditional Tactics

Millennials have long been disparaged and dismissed as “lazy and self-centered.” But marketers can no longer afford to…

Industry News May 2
CMO CSO marketing funnel revenue strategies The Pedowitz Group
Revenues Stagnant? Ditch The Traditional Marketing Funnel & Embrace Your Better Half

Revenues Stagnant? Ditch The Traditional Marketing Funnel & Embrace Your Better Half

Chief Marketing Officers (CMOs) guide their teams in the development of strategic plans by never taking their eyes…

Demanding Views April 20
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