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InsideView Announces New ABM Features Within Target Solution

InsideView, a market intelligence platform, has announced the release of InsideView Target with ABM. The company stated that the solution is a redesigned version of InsideView Target that features new ABM workflows designed to help marketers search for or upload lists of companies and find contacts that look like their target customers.

The 4 Promises Of AI For B2B Marketers

1mikeDVIn the past year, we’ve see artificial intelligence (AI) take off. As an industry, we’ve finally reached the point where we have enough user data, the right algorithms and the data science needed to allow technology to take over—predicting outcomes in real time and based on past behaviors. In the world of digital marketing, AI’s opportunity is huge, and we’re already seeing consumer brands like Fanatics and Room & Board deliver personalized and targeted experiences with content across email communications, social media, advertising and more.

Is ABM A Fad?

1millerAt a recent industry event, the above question was posed by marketers and industry observers, who wondered out loud where the account-based marketing train was actually headed. It’s certainly a question worth pondering, especially as the marketing-tech world has become awash with buzz-worthy new technologies promising all manner of sales, revenue and AI-powered Nirvana.

Marketo Unveils Expanded ABM Offerings, New UI At Marketing Nation Summit

Marketo announced new features to its ABM offering designed to better align marketing and sales teams on account data, as well as enhance account engagement across channels. The company also unveiled new user interface (UI) updates to its marketing engagement platform, which the company states will help customers better analyze and leverage behavioral data obtained through their marketing initiatives.

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