Meet The 2021 Killer Content Award Winners

Published: June 11, 2021
Every year, we look forward to the Killer Content Awards because it gives us the chance to celebrate the B2B brands that are pushing the creative limits with their content marketing. But I think we can all agree after the year we had in 2020, we could really use a celebration.

There are a few reasons why we knew we definitely needed to take our beloved Finnys virtual. First, it is the 10th anniversary of the awards program! We wanted to commemorate this milestone with all of our B2B friends and family. Plus, in light of all the uncertainty and volatility of the past year, we saw teams really step up their initiatives, and we thought that was worth spotlighting, too! 

Sure, the ceremony looked a bit different this year, but Demand Gen Report’s Klaudia Tirico and still took to the virtual stage to applaud the creativity and performance of 28 brands. (Plus, they revealed the winner of our B2B’s Choice Award, which was created so the community can vote on their favorite submission!)

This year’s winners are…


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Account-Based Marketing

Audio Content 

Buyer-Focused Content 

Channel Partner Marketing

Design Concept & Theme 

Influencer Campaign 

Interactive Content 

Shopify Plus 

Multi-Touch Campaign 

Nurture Content 

Packaged/Bundled Content 

Publisher Partnership

Research-Based Content 

Sales Enablement Content 

Short-Form Content 
Video Content 

Finally, the winner of our B2B’s Choice Award is… TATA Technologies!

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We’ll be digging into all of the winning content and campaigns in our annual awards report, which should be out in the coming weeks. Congratulations, again, to our 2021 Killer Content Award Winners! 

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