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Dun & Bradstreet Announces Updates To ABM Platform

Dun&Bradstreet, a global provider of business decision data and analytics, has launched new features and capabilities to its account-based marketing platform. The updates are to help marketers engage and convert buyers with built-in account-based ads and account-based engagement reporting and analytics.

Infogroup Launches New Intent Data Capability

Infogroup, provider of data and data-driven marketing solutions, has launched a new intent data feature within its Data Axle offering, a real-time data delivery tool. The feature is designed to combine intent datawith Infogroup’s known business data to support account-targeting strategies via real-time API feeds.

New Dun & Bradstreet Offering Aims To Identify Buyer Intent

Dun & Bradstreet, a global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent, which is designed to enable B2B marketing and sales teams to identify signals from companies in the market to purchase. Early detection of digital signals increases the timeliness, relevancy and impact of an organization’s go-to-market strategy, according to a company statement.

First Steps With Intent Data? Start With Sales

1mikeburtonMarketing and sales are now firmly data-driven practices, pushing leaders to find data sources and insights that can give them an edge and grow their revenue. As a result, intent data — which measures the interest of a prospect in a product or service — is growing in popularity, especially in B2B circles.

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