Your Attention Please! 4 Keys To Capturing & Maintaining Buyer Engagement

1vinceIt’s no secret. The explosion of information available to us has created the ultimate battle for attention. There are simply too many attention demands put on us:  advertisers want attention in and out of home. Friends and family want attention on Facebook and Instagram. Colleagues and every marketer alive vie for attention in our inbox.  

Yet, there’s only so much to give and the stakes are high. Marketers must ask, “How do we adapt to this to rise above the barrier of marketing noise, gain buyer attention, maintain it and convert engagement into opportunity?”

What’s In A Name? Why B2B Lead Gen Is Personal

Ray BW head shot 295x415Ask your sales team about their pipeline and you’re likely to get an earful about the limited number of leads they get from the marketing department. At the same time, sales people often associate scale with waste, so it’s not surprising that a recent study found that B2B marketers emphasize quality over quantity.

The Critical Importance Of Lead Validation In Internet Marketing

awheadshotKnowledge is power, and most successful businesspeople will tell you that it’s always better to approach any new venture with as much information about the situation as possible. However, when it comes to Internet marketing, not enough businesses actually follow that advice. When they look at the analytics from their lead generation websites, they have an unfortunate tendency to look at the raw conversion numbers — believing that they tell the entire story about the site’s success. They’re actually not getting a complete picture. In reality, not having all the information is leading them to make some bad decisions that hurt their campaigns.

Subscribe to this RSS feed