The debate around gating or ungating content has been a topic of conversation among marketers for many years. It’s easy to understand why as gated content plays a crucial role in lead generation. However, there are growing benefits of ungating content, as well, according to experts, especially in specific stages of the buyer’s journey.
Storytelling. Authenticity. A human approach. These terms have quickly become part of the B2B marketing vocabulary — especially when it comes to content, messaging and engagement with customers and prospects.
With all the advantages technology provides these days in terms of marketing automation, efficiency, speed and data availability, there’s still no guarantee that, as a senior marketer, you’re bringing in enough B2B leads each quarter to meet your goals. In reality, for most of the marketers we talk to, utilizing technology and digital marketing tactics alone is not always enough to get across the finish line. So what’s a “surprise” solution for squeezing more performance and more B2B leads out of your digital marketing programs? An older-school technology — telemarketing.
It’s no secret. The explosion of information available to us has created the ultimate battle for attention. There are simply too many attention demands put on us: advertisers want attention in and out of home. Friends and family want attention on Facebook and Instagram. Colleagues and every marketer alive vie for attention in our inbox.
Yet, there’s only so much to give and the stakes are high. Marketers must ask, “How do we adapt to this to rise above the barrier of marketing noise, gain buyer attention, maintain it and convert engagement into opportunity?”
NetLine Corporation, a content syndication and lead generation services provider, has announced new features for its Portal lead generation platform. The enhancements are designed to help self-serve and full-service clients optimize their lead generation campaigns with greater variation in content offerings and interactive traffic reports.