Visitor Queue is a B2B lead generation software that can identify the name, contact details and user data of the businesses that visit a company website. The solution is designed to help companies grow by feeding their teams hot leads that have shown interest in their product and/or service.
Ask your sales team about their pipeline and you’re likely to get an earful about the limited number of leads they get from the marketing department. At the same time, sales people often associate scale with waste, so it’s not surprising that a recent study found that B2B marketers emphasize quality over quantity.
Knowledge is power, and most successful businesspeople will tell you that it’s always better to approach any new venture with as much information about the situation as possible. However, when it comes to Internet marketing, not enough businesses actually follow that advice. When they look at the analytics from their lead generation websites, they have an unfortunate tendency to look at the raw conversion numbers — believing that they tell the entire story about the site’s success. They’re actually not getting a complete picture. In reality, not having all the information is leading them to make some bad decisions that hurt their campaigns.
Fact: people don’t like online forms (gasp!). It’s not hard to see why: Online forms require extra work (and time) and typically stand in the way of a customer getting what he or she really wants — like a piece of content or access to software.
B2B marketers are tasked, and expected, to produce higher-quality leads en masse. But new research conducted by Demand Gen Report and sponsored by SnapApp shows that the majority (82%) of B2B marketers are only “somewhat confident” or “not very confident” in the effectiveness of their demand generation campaigns.
LeadGenius, formerly known as MobileWorks, is a two-year-old startup with an outbound lead generation platform that helps B2B sales teams find and connect with ideal contacts and accounts. The company uses machine learning, multiple data sources, a global research team and an automated email platform. It began as a grad school project at the University of California, Berkeley.
LeadGenius helps companies:
LeadGenius is used by B2B sales and marketing teams in all industries, including managers, directors and VPs of demand generation, sales and marketing.
LeadGenius integrates with Salesforce and all major email service providers.
LeadGenius is a SaaS-based solution and supports unlimited email users. Annual contracts start at $2,000/month. Pricing scales with lead output.
LeadGenius’ customers range from rapidly-scaling B2B startups such as Weebly, Skycatch and CareerArc, to Fortune 500 businesses such as Google, eBay, and IBM.
The company says its point of differentiation from competitors is its network of more than 500 digital researchers, who find custom, high-value data points that cannot be identified by software alone. LeadGenius’ built-in email tool can identify positive replies to outbound emails and notify reps of these responses in real time.