Goldcast, an interactive virtual and hybrid events platform, closed a $28 million Series A funding round led by WestBridge Capital with participation from Unusual Ventures, bringing its total funding to $40 million.
Goldcast’s platform is designed to help marketers host events of all sizes while providing account-based insights that help growth-focused teams optimize and measure ROI. The company plans to use the new capital to continue developing product use cases, making key hires to expand the company's leadership team and investing in marketing community initiatives.
“We've found that B2B marketers see a lot of importance in a strong digital event strategy,” said Palash Soni, CEO and Co-founder of Goldcast, in a statement. “As this focus continues to evolve, so will the needs of marketers to keep track of who attends and engages with their brand. The value of events has been historically difficult to quantify from a sales pipeline perspective, and we've built a proven solution for marketers that gets them closer to their bottom line. We're thrilled to continue iterating on our existing offerings to serve larger marketing teams that want to know exactly how their event budgets are impacting their pipeline.”