Lattice Engines announced that it has tripled its customer wins since Q1 2015, as well as increased new bookings by 110%. This growth implies that predictive marketing is a trend that continues to growth within B2B organizations.
The company has also been expanding its global partnerships to expand its reach within the EMEA region. Lattice partnered with UK-based marketing agency Stein IAS as well as the Nordic digital agency Leadteq this summer. The company has also expanded its data partnerships, which now included Dun & Bradstreet, HG Data and Bombora.
Some of Lattice Engines’ new bookings include Rubrik, SkillSurvey and NGINX.
“Organizations are looking for ways to take the growing deluge of data coming into marketing teams and turn it into insights and actions that drive more revenue,” said Shashi Upadhyay, CEO of Lattice Engines. “This growth in new customers highlights that predictive marketing is proving to be the best way for companies to solve their funnel issues, and improve effectiveness of both sales and marketing.”
