Latest In: Predictive marketing

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Uniphore Expands Into Marketing AI

Uniphore Expands Into Marketing AI

Key Takeaways Uniphore’s Marketing AI builds a living digital twin of every customer, a fine-tuned small language model…

News Brief September 25
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How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount

How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount

Key Takeaways PartnerBridge cut Kameleoon’s GTM playbook creation from days to minutes, letting a lean partnerships team scale…

Case Studies August 20
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Databricks Enters the Marketing Industry with Agentic CDP CustomerLake Shanghai,China August 10th 2023: Databricks brand logo on official website. American software company

Databricks Enters the Marketing Industry with Agentic CDP CustomerLake

Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…

News Brief June 29
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DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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Drift Introduces GPT Integration To Advance AI For B2B Practitioners

Drift Introduces GPT Integration To Advance AI For B2B Practitioners

Drift, the Conversation Cloud company, announced a GPT integration using OpenAI's API, available exclusively to select Drift customers.…

Industry News March 7
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Versium Launches Open-Source Data Modeling Tools To Predict Marketing Performance

Versium Launches Open-Source Data Modeling Tools To Predict Marketing Performance

Versium is a data technology company that is designed to enable B2B and B2C marketers to better identify,…

Solution Spotlight February 28
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Data Decisions Group Acquires Reach Analytics To Provide Full-Service Predictive Modeling

Data Decisions Group Acquires Reach Analytics To Provide Full-Service Predictive Modeling

Data Decisions Group, Inc., a data, research and predictive marketing services provider, announced it had acquired Reach Analytics,…

Financial News January 9
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IDG Unveils Predictive Intelligence Engine For ABM Suite

IDG Unveils Predictive Intelligence Engine For ABM Suite

IDG announced it has launched Pipeline Activator, a predictive intelligence engine, which the company said will be available…

Industry News March 9
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SalesPredict Releases Predictive Automation With AdRoll Integration

SalesPredict Releases Predictive Automation With AdRoll Integration

SalesPredict, a predictive B2B marketing solutions provider, announced the release of its new Predictive Revenue Automation platform, which…

Industry News May 9
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EverString Adds Predictive Segmentation Capabilities To Latest Product Release

EverString Adds Predictive Segmentation Capabilities To Latest Product Release

EverString has released predictive segments as part of its Audience Platform to give marketers access to data signals…

Industry News May 3
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Mintigo Raises $15 Million To Grow Predictive Marketing Platform

Mintigo Raises $15 Million To Grow Predictive Marketing Platform

Predictive marketing and sales platform Mintigo has raised $15 million in funding led by Sequoia Capital. The company…

Industry News April 7
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EverString Integrates With Microsoft Dynamics CRM For AI-Powered Predictive Marketing

EverString Integrates With Microsoft Dynamics CRM For AI-Powered Predictive Marketing

EverString, a predictive marketing SaaS provider, has integrated its AI-powered platform with Microsoft Dynamics CRM Online. The integration…

Industry News April 4
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