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VerticalResponse Adds Social Media Technology Platform To Marketing Tools With Acquisition of Roost


VerticalResponse
, a provider of self-service marketing solutions for small businesses, recently announced its acquisition of Roost, a privately held social media marketing technology company based in San Francisco, CA. Financial terms of the transaction were not disclosed.

With the acquisition of Roost, VerticalReponse said it intends to centralize the campaign efforts of its customers, which are primarily small businesses and nonprofit organizations. With the acquisition, the company’s customers will now have the ability to streamline initiatives and extend email campaigns to their social networks, as well as publish single posts or full social campaigns, according to VerticalResponse CEO Janine Popick.

Salesforce.com To Acquire Rypple; Social Performance Management App To Be Re-Launched as “Successforce”


Salesforce.com
announced it has entered into a definitive agreement to acquire Rypple, a cloud-based social performance management company. The acquisition signifies salesforce.com’s entry into the human capital management (HCM) market for the social enterprise. Salesforce.com plans to re-launch Rypple as “Successforce” and create a new HCM business unit, which will be run by John Wookey.

The transaction is expected to close in salesforce.com’s fiscal first quarter ending April 30, 2012, subject to customary closing conditions according to a company release.

Salesforce.com Acquires Social Customer Service Platform Assistly


Salesforce.com
announced yesterday its acquisition of Assistly, an instant customer-service help desk built for the cloud.

Salesforce.com acquired Assistly for approximately $50 million in cash, net of cash acquired, according to a press release. Salesforce.com also assumed Assistly’s unvested options and will issue restricted stock units to certain Assistly shareholders.

Assistly was founded in 2009 by Alex Bard (CEO); Gary Benitt (COO); Brad Birnbaum (CTO); and Jeremy Suriel, (Chief Architect). Company investors include Bullpen Capital, Index Ventures, salesforce.com, Social Leverage and True Ventures.

HubSpot Acquires Social Media Firm Oneforty; Attempts Guinness Record For Largest Online Seminar


HubSpot
announced yesterday its acquisition of Oneforty, a social media marketing company based in Cambridge, MA. Oneforty developed a directory of social media applications that will be merged into the HubSpot App Marketplace. Additionally, Oneforty’s social media marketing tool called SocialBase also  will be incorporated into the HubSpot product.

News of the acquisition comes just two months after HubSpot acquired marketing automation provider Performable. In March 2011, HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. “Having Oneforty join our team and working with them on transforming marketing is exciting,” said HubSpot CEO Brian Halligan. “The combined social media expertise of HubSpot and Oneforty will benefit all of our customers.”

Act-On Software Acquires Assets of Marketbright


Act-On Software
has acquired the assets of Marketbright, including its customers, intellectual property, marketing materials and knowledge base. The company will pick up Marketbright’s free email platform IP, but has other plans for upcoming freemium offerings, according to Act-On CEO Raghu Raghavan.

Newly acquired customers will join Beaverton, OR-based Act-On’s existing 350-client roster, including brands like Siemens and Motorola.

HubSpot Moves Into Marketing Automation Space With Acquisition Of Performable


Expanding bhubspot_and_performableeyond its core of inbound into the middle of the funnel, HubSpot announced its acquisition of marketing automation company Performable this week. The acquisition is intended to expand the functionality of HubSpot’s platform, and enhance its customers’ ability to turn more visitors into leads and customers.

HubSpot VP of Marketing Mike Volpe told DemandGen Report the acquisition will help accelerate company growth. “First, we instantly have more advanced MoFu (middle of the funnel) functionality to sell to customers now,” he said. “Second, it gives us the ability to grow with our customers and serve larger companies. Finally, the combination of these two product teams gives us the best product development team in all of BtoB software, so we will be improving and enhancing our products at a rapid rate.”

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