VerticalResponse, a provider of self-service marketing solutions for small businesses, recently announced its acquisition of Roost, a privately held social media marketing technology company based in San Francisco, CA. Financial terms of the transaction were not disclosed.
With the acquisition of Roost, VerticalReponse said it intends to centralize the campaign efforts of its customers, which are primarily small businesses and nonprofit organizations. With the acquisition, the company’s customers will now have the ability to streamline initiatives and extend email campaigns to their social networks, as well as publish single posts or full social campaigns, according to VerticalResponse CEO Janine Popick.
- Published in DemandGen Reports