B2B marketing and sales are constantly evolving. As new tools and technology enter the space, new challenges and innovations come to fruition. Buzzwords and new (but not-so-new) terms such as account-based marketing and revenue operations have shaken up the industry in positive ways. But at the end of the day, true success all comes down to organizational alignment — especially around sales and marketing teams, including marketing ops, sales ops, etc. Ultimately, teams work better together.
- Published in Industry Insights