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Best-In-Class Experts To Share Tips For Converting Key Prospects During The 2018 Buyer Insights And Intelligence Series

Demand Gen Report has announced its upcoming Buyer Insights & Intelligence Series. The week-long webcast series will take place July 9-13.

The series is designed to explore new models for identifying, engaging and converting prospects with precision. Experts from Triblio, Lattice Engines, Netline Corporation, Demandbase, Full Circle Insights, LeanData, Bound, TechTarget, Content4Demand, SaleScout, ON24, CaliberMind and Vidyard will share examples and best practices on topics such as:

  • Account-based marketing;
  • Personalization;
  • Content strategy;
  • Data strategy, and more!

"We believe the Buyer Insights & Intelligence Series is one of the most important events we produce," said Andrew Gaffney, Editorial Director of Demand Gen Report, in a statement. "The early days of demand generations were largely focused on generating as many leads as possible and setting up campaigns that got buyers to raise their hand. Now, smart marketers realize they have to use a variety of tools and tactics to monitor buyer behavior and identify prospects even before they are willing to fill out a form."

Click here to register for the series.

CMOs To Address Strategies To Add Personal Touch To Online Events At Webinar World

Webinars have been firmly established as a go-to tactic to drive top-of-funnel leads over the past decade. The ability to present thought leaders on hot topics to a wide audience has been a successful format for many B2B brands. However, many marketers are now realizing they need to refresh that tried-and-true model with more creative applications that can effectively engage more targeted audiences at all stages of the funnel.

ON24 Launches Digital Content Hub

1on24Multimedia marketing company ON24 announced it has added a new online content hub to its marketing platform. Called ON24 Content Gateway, the hub is designed to help business marketers curate their best digital assets and gain a better understanding of how their customers and prospects engage with each piece of content.

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