Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

Effective Personalization Emerging As A Top Priority As B2B Brands Look To Keep Pace On Creating Relevant, Contextual Buyer Experiences

Personalization in B2B marketing has been talked about for over decade, but actual execution has been limited. That is expected to change quickly and dramatically, according to several speakers at the 2018 B2B Marketing Exchange. Given the amount of data, intelligence  and applications  now available for B2B marketers, industry experts…

#B2BMX Keynote: Brian Solis On Driving Innovation With A Human Mindset

Taking a human-centered view of the buyer, the customer and the customer’s customer, and learning about their journey to find new ways to engage them through emerging touch points is becoming table stakes for B2B marketers in today’s digital age.  The B2B Marketing Exchange kicked off with a keynote presentation…

Events Aren’t Just for Practitioners — We Need Executives Too

The seventh annual B2B Marketing Exchange (B2BMX) in Scottsdale, Ariz. is underway. This event is one of my favorites of the year for many reasons. But this year I expect it to exceed expectations because of the expanded CMO Exchange session. Too often, events are focused on training the practitioners, and they tend to leave out the executives in the programming. This is a major oversight.

Content Still Missing The Mark With Buyers & Sellers: SiriusDecisions Analysts To Share Strategies To Avoid Content Disconnects At #B2BMX

Despite substantial investments in expanding their content library to engage buyers, research from SiriusDecisions shows messaging is still missing the mark with audiences and internal sales teams.  The challenges around creating audience-centric content and getting sales teams to successfully utilize that content will be addressed in two of sessions during…
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