Industry Insights

Forrester Exec Elaborates On B2B Marketing & Sales Predictions For 2020

As buyers are becoming increasingly self-reliant, they are also increasingly expecting to be served in the buying process by marketing and sales. Not only will 2020 see buyers’ demands and expectations increase, but marketing and sales teams will be pushed to develop their strategies and approaches quickly enough to keep…

November 15, 2019
Written by Brian Faussette

Increasing Leadership Expectations Fuel Account Targeting, Alignment Initiatives For B2B CMOs

With expectations from the CEO and the boardroom continuing to increase, B2B CMOs are deepening their focus on proper strategy and planning for the New Year to streamline the customer journey and drive measurable results within the marketing department. This includes reinforcing better alignment, targeting and measurement strategies that can…

November 14, 2019
Written by Brian Anderson

#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer experience no matter where they are in their journey. During Demand Gen Report’s 2019 Strategy & Planning Series, a variety of experts from companies such as Content4Demand, ON24 and Uberflip shared tactical tips and best…

November 14, 2019
Written by Klaudia Tirico

Proactive Referral Partners Critical To Generating Demand, Initiating Conversations

Acknowledging that B2B buyers are placing a higher emphasis on comments from colleagues and peers, user reviews and third-party/analyst reports, marketers are taking steps to make sure that these go-to sources are more proactively making recommendations about their products and services.

November 13, 2019
Written by Terry Moffatt

Gong CEO: B2B Sales ‘Requires Reality, Not Opinions’

In a time where it is critical to understand customer reality, it’s vital for B2B companies to use revenue intelligence to unify their teams around comprehensive data. This ultimately leads to more-informed business decisions and better outcomes.

November 8, 2019
Written by Brian Faussette

Emerald Expositions Acquires G3 Communications, Strengthens Event & Content Portfolios

Emerald Expositions, a leading B2B trade show and conference producer specializing in the retail and technology sector, has acquired G3 Communications, the parent company of Demand Gen Report and ABM In Action publications — as well as the producer of the B2B Marketing Exchange event series.

November 4, 2019
Written by Brian Anderson

Lola.com CMO Jeanne Hopkins: ‘Customer Marketing Should Be The Meta’

Ongoing discussions around customer-centricity in the B2B world have led to an ever-important question: who should own the customer experience? Thought leaders throughout the industry say marketing is best positioned to own the customer experience, which can lead to unified messaging across all the major departments within a business.

October 21, 2019
Written by Brian Anderson