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Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

Corporate Visions’ Tim Riesterer Dishes On New Personalization Research, Shares Sneak Peek Into #B2BSMX Keynote

In the current content and email-saturated landscape, B2B marketing and sales professionals are constantly challenged with crafting relevant messages that stand out from a sea of “Hello, [first name]” subject lines. Naturally, the topic of personalization is often talked about in content marketing and sales enablement, but what many organizations…

B2B Brands Tap Customers To Drive People-Based, Referral Marketing

As B2B companies become more customer focused, unique opportunities are arising from the deep bonds developed between buyers and sellers. Tactics such as referral marketing have become more prevalent as buyer expectations change and B2B businesses look to their customer advocates to bolster new conversations.
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