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Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

Balancing Internal Collaboration & Relevancy To Optimize Chat-Based Engagement

Chat-based engagement provides companies with a customizable platform that delivers more personalized customer experiences while streamlining operations, increasing cross-departmental communication and optimizing employee effectiveness. Designed to fuel demand generation, account-based marketing and sales while aligning internal teams, the continued shift to a fully digital world is boosting conversational marketing’s popularity,…
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