Industry Insights

Customer-Centricity, Data, 1:1 ABM & More Take Center Stage At #SPS20, As Marketers Plan For The New Year

With a new year on the horizon, B2B organizations are taking the lessons they learned from 2020 and looking to future-proof their strategies for 2021. From marketing, sales, demand gen, lead nurturing, ABM and more, marketers must be ready for whatever will shake up the market in 2021, and avoid…

November 24, 2020
Written by Klaudia Tirico & Michael Rodriguez

Marketers Get Creative With Email In 2020 By Personalizing, Segmenting & Restructuring The Channel To Increase Engagement

With the pandemic canceling in-person events, companies have turned to virtual engagement methods to reach their target audiences remotely. While email marketing has always been a top channel to reach buyers and customers, it has become even more important in 2020.

November 18, 2020
Written by Michael Rodriguez

Channel Leaders Offer Insights Into Partner Sales & Marketing Alignment Strategies At #B2BSMX

When channel marketers logged off from the B2B Sales & Marketing Exchange (B2BSMX) online experience last month, they left with an armful of insights and information to better align their partner sales and marketing programs in 2021.

November 4, 2020
Written by Terry Moffatt

#B2BSMX Explores New Executive Realities & Strategies That Drive Revenue

The second year of the B2B Sales & Marketing Exchange, hosted by Demand Gen Report, in partnership with Terminus and The Pedowitz Group, came to a close yesterday Oct. 28, with more than 1,900 attendees listening in on the virtual event.

October 29, 2020
Written by Michael Rodriguez

B2B Marketing & Sales Practitioners Spark New Creativity At Virtual #B2BSMX Event

The second annual B2B Sales & Marketing Exchange, hosted by Demand Gen Report in partnership with Terminus and The Pedowitz Group, kicked off on Monday, Oct. 26 in a new medium. The now virtual experience may have felt different than last year’s inaugural (physical) event in Boston, but the goal…

October 28, 2020
Written by Klaudia Tirico

3 Ways To Create Effective Video Content For Buyer Engagement

Video content is on the rise in the current B2B world, with many marketers implementing videos into their buyer outreach strategies, ABM plays and more, to engage with buyers in the digital age. With this surge in video usage, it’s only natural that innovative or tech-savvy marketers would want to…

October 21, 2020
Written by Michael Rodriguez

Event Preview: Adapting To The New Normal & Building Personal Networks At B2BSMX 2020

The 2020 B2B Sales & Marketing Exchange is right around the corner, taking place on October 26-28 in a fully digital space. The now virtual event will feature 50+ sessions taking place over a three-day period, divided between six content tracks: Marketing Strategy, Demand Gen Summit, REVTalks, Channel Marketing, Flip My…

October 14, 2020
Written by Michael Rodriguez