To create the perfect demand plan for 2019, B2B organizations must identify what channels, content and other tactics work best at different stages of the buying journey based on the company’s business objectives, buyer demands and expectations. In-depth analysis of past campaigns, and the results generated from them, ultimately position…

Liferay, a digital experience platform provider, recently acquired a controlling interest in Triblio, an ABM company. Liferay also committed to an ongoing investment in Triblio’s ABM programs, although the companies will continue to operate independently. In an exclusive interview with Demand Gen Report, Triblio CEO Andre Yee shared details about…

The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows that 82% of CMOs have goals tied directly to revenue. As such, modern marketers are taking an active approach to measuring and accelerating pipeline — a task that was typically reserved for…