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Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

#B2BSMX Recap: The Power of Consistency: Transforming Strategy Into Action Through Enablement

Enablement is a crucial aspect that goes beyond sales — it encompasses various facets across marketing, customer success, revenue generation and overall business growth. By focusing on enablement strategies, organizations can unlock their full potential, drive customer satisfaction and achieve sustainable success in today's competitive landscape.

The Secret To Unlocking Full Funnel Efficiency

Organizations traditionally treated leads and accounts like oil and vinegar — Jon Russo, CMO of sales and marketing performance firm B2B Fusion, explained that many practitioners have a lead motion and an account motion, and they exist as two separate entities. But that’s no longer acceptable in the modern selling…
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