Industry Insights

The DGR Quick Six: Transforming B2B Influencer Marketing From Obscurity Into Authority

“DGR Quick Six” is a new monthly series that features one of the industry’s trendiest topics distilled into six hard-hitting questions answered by an in-the-field practitioner. This month, we’re talking all things influencer marketing.

September 20, 2023
Written by Kelly Lindenau

#B2BSMX Recap: How Storytelling Elevates B2B Engagement & Remedies Growing Pains

B2B companies constantly seek new, innovative ways to engage with their audience and stand out. When companies can leverage the captivating power of narratives, they can create deeper connections, engage their targets on an emotional level and communicate complex ideas in a more relatable and memorable way.

August 11, 2023
Written by Brian Anderson, Contributing Writer

#B2BSMX Recap: The Power of Consistency: Transforming Strategy Into Action Through Enablement

Enablement is a crucial aspect that goes beyond sales — it encompasses various facets across marketing, customer success, revenue generation and overall business growth. By focusing on enablement strategies, organizations can unlock their full potential, drive customer satisfaction and achieve sustainable success in today's competitive landscape.

August 11, 2023
Written by Brian Anderson, Contributing Writer

#B2BSMX23 Preview: Remedies For GTM Processes That Accelerate Revenue

By this time next week, the B2B Sales & Marketing Exchange (#B2BSMX) will have wrapped up and nearly 1,000 marketers will begin their pilgrimage back to their offices with invaluable insights. But let’s hit pause on this metaphor and come back to the present.

August 2, 2023
Written by Kelly Lindenau

The Secret To Unlocking Full Funnel Efficiency

Organizations traditionally treated leads and accounts like oil and vinegar — Jon Russo, CMO of sales and marketing performance firm B2B Fusion, explained that many practitioners have a lead motion and an account motion, and they exist as two separate entities. But that’s no longer acceptable in the modern selling…

June 28, 2023
Written by Kelly Lindenau

Salesforce Connections 2023 Recap: How To Train AI Models To Streamline Content Creation

It’s no secret that artificial intelligence (AI) is permeating all aspects of the B2B industry, as 51% of marketers are currently using generative AI, Salesforce research found. With its promise of streamlining monotonous, time-consuming tasks, engaging with prospects and buyers in a human-like way and even writing copy for overwhelmed…

June 15, 2023
Written by Kelly Lindenau

How Amplience Leveraged ABX To Boost Business Development Visibility

Amplience, a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn’t the only roadblock: The company also needed better insights into the performance of their inbound and outbound funnels.

May 24, 2023
Written by Kelly Lindenau