Industry Insights

Allego CEO Reveals How The Blackjack Experience Can Translate Into B2B Wins

Allego, a sales training, learning and coaching software, recently accepted its first funding round of $7.5 million from General Catalyst. Yet, Yuchun Lee, CEO and Co-Founder of Allego, swears the company has no plans to touch it.

September 21, 2018
Written by Elise Schoening

Adobe To Acquire Marketo For $4.75 Billion

Adobe announced that it has signed a definitive agreement to purchase Marketo for $4.75 billion. The acquisition, which was rumored to be in the works last week, will be used to strengthen Adobe’s Experience Cloud with Marketo’s engagement platform.

September 20, 2018
Written by Elise Schoening

SDR Roles Extending To Human Connection For Marketing, Delivery Of Personalized Experiences

The role of Sales Development Representatives (SDRs) has shifted from the cold-calling days of the past into a multi-channel juggling act. Successful SDRs are able to deliver personalized experiences across channels and leave prospects with a favorable, first impression of their organization. B2B brands such as Terminus, EverString and Dynamic…

September 19, 2018
Written by Elise Schoening

INBOUND 2018: HubSpot Unveils Flywheel Framework To Better Attract, Engage & Delight Buyers

In the early days of demand generation, the traditional funnel excelled at helping businesses streamline their processes to move prospective customers from the top of the funnel to closed business. However, there has been a movement within the B2B marketplace toward breaking down the traditional sales funnel that the industry…

September 6, 2018
Written by Brian Anderson

B2B Marketers Embracing Review Sites As Valuable, Trust-Building Tools Across Buyer Journey

The B2B buyer journey increasingly mirrors its B2C counterpart, with prospects now turning to B2B review sites for credible peer advice much like they would Yelp or Glassdoor. According to Demand Gen Report’s 2018 B2B Buyers Survey, 65% of buyers rate B2B software and service reviews as “very important” when evaluating…

September 5, 2018
Written by Elise Schoening

ChannelWeek Presenters Prioritize Partner Enablement For Channel Program Success

To ensure that established or new indirect sales programs can help vendors distance themselves from the competition, it is imperative that companies provide the support and incentives necessary to enable and encourage partners to become more effective marketers. Enabling partners to play a bigger role in marketing their own brands,…

August 29, 2018
Written by Terry Moffatt, Channel Marketer Report

Content Marketing, The Remix: Delivering True Content Experiences At Scale

For a long time, content marketing has been defined (or assumed) as simply “creating content,” but this mindset is destined for failure. “Creating content is not enough,” said Randy Frisch, CMO of Uberflip, during his keynote presentation at the company’s annual Conex event in Toronto. “We have to focus on…

August 23, 2018
Written by Klaudia Tirico