Industry Insights

B2BMX 2023 Day 3: Creativity & Customer Focus Drive Marketing Success

The biggest takeaway from day three of #B2BMX 2023? B2B doesn’t have to mean “boring-to-boring.” The importance of creativity, emotion and humanity in B2B campaigns were key themes across multiple tracks — here’s an overview of the day’s high points.

March 3, 2023
Written by Karen Axelton, Contributing Writer

B2BMX 2023 Day 1 & 2 Recap: Using Technology To Empower Human Connection

Is artificial intelligence (AI) coming for your job? The promise and power of AI was a key topic of discussion at B2B Marketing Exchange 2023 (#B2BMX). With five tracks including ABM In Action Live, Content2Conversion, Demand Gen Summit, Sales Impact Summit and Go-To-Market Strategy, #B2BMX gave marketers plenty of insights…

March 1, 2023
Written by Karen Axelton, Contributing Writer

#B2BMX Preview: A Sneak Peek Into B2B’s Biggest Event

Pardon the humble brag, but the B2B Marketing Exchange (#B2BMX) is a must-attend event for marketing practitioners. Given all the economic uncertainties and explosion of new technologies, #B2BMX 2023 will include the most important “need-to-know” information for B2B marketers.

February 1, 2023
Written by Kelly Lindenau

Why Marketing & IT Alignment Is Mission Critical For Success

As technology advances and strategies mature, Gartner research found that marketing teams are starting to find themselves slightly out of their league and turning to IT teams for help. However, IT is finding itself at a disadvantage to assist due to the deep organizational silos that keep the two departments…

January 10, 2023
Written by Kelly Lindenau

How B2B Organizations Can Prevent The Disruption Of Long-Term Growth Amidst Economic Uncertainty

The global economic outlook is bleak — in a survey conducted by the World Economic Forum, seven out of 10 economists believe a recession is at least somewhat likely. With that in mind, many organizations are shifting budgets and coming under increased pressure to defend their spending in anticipation of…

January 3, 2023
Written by Kelly Lindenau

Experiment, Invest & Refine GTM: How To Maximize Sales Productivity

Arguably, sales teams are the most affected by the economic downturn. With budgets tightening across the board, it’s becoming harder to close those all-too-important deals. However, sales reps are just down — not out. A recent planning guide released by Forrester indicates several ways in which sales leaders can re-energize…

December 14, 2022
Written by Demand Gen Report Team

The Future Of Event Planning & Beyond: What’s In Store For 2023

If the last few years of disruption caused by the pandemic taught event leaders anything, it’s that the future is certainly uncertain. The marketing industry faced major turmoil when events shifted from in-person to virtual and now back to in-person and hybrid.

November 9, 2022
Written by Christina Cargulia