Industry Insights

Marketers Turn To Behavioral, Intent & CRM Data To Improve Lead Scoring Models

In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than ever. With the pandemic causing a spike in web traffic and an abundance of unqualified leads, lead scoring has reemerged as a key practice among savvy B2B marketers.

March 3, 2021
Written by Michael Rodriguez

Insights From #B2BMX 2021: Refreshing Virtual Content & Landing Pages To Remix Client Experiences

As the second day of #B2BMX came to a close, attendees signed off with better insights into modern marketing and the best tools and tactics for success. Just under 3,000 attendees immersed themselves in Keynotes, Lunch & Learns and Breakout Sessions to learn how to set themselves up for success…

February 25, 2021
Written by Kelly Lindenau

#B2BMX Emphasizes Empathy In Storytelling & Renewed CMO Focus In 2021

With an in-person event in Scottsdale, Ariz. not in the cards this year, the 2021 B2B Marketing Exchange kicked off on Monday, Feb. 23 in a virtual format. The B2BMX Online Experience 2021, hosted by Demand Gen Report, focused on delivering informative sessions to help marketers refresh their minds, renew…

February 25, 2021
Written by Michael Rodriguez

New Research Details Continued Misalignment Between Sales & Marketing; Lack Of Technology Integration

With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is not just a hot topic — it’s a fundamental part of running a successful business. According to the Revenue Marketing Report 2021 by Copper & Outfunnel, revenue growth is 73% more common in…

Q&A With Tom Stein, Stein IAS: How The Combined Strength Of 9 Agencies Will Empower B2B Capabilities

Last year, the B2B space underwent rapid evolvement as it suddenly needed to create more comprehensive business strategies that capitalized on digital experiences in all forms. To help organizations with this adaptation, MSQ, a tech-enabled marketing communications group, brought together nine agencies of 800 people across 12 global offices to…

February 17, 2021
Written by Kelly Lindenau

2021 B2B Marketing Exchange Gears Up To Help Marketers Refresh, Renew & Remix Their Strategies For A Digital-First World

For the past 10 years, Demand Gen Report has brought thousands of B2B marketing and sales professionals to the B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. to learn about the latest strategies, tools and trends from top industry influencers, analysts and thought leaders. In light of the concerns surrounding the…

February 10, 2021
Written by Klaudia Tirico

Balancing Internal Collaboration & Relevancy To Optimize Chat-Based Engagement

Chat-based engagement provides companies with a customizable platform that delivers more personalized customer experiences while streamlining operations, increasing cross-departmental communication and optimizing employee effectiveness. Designed to fuel demand generation, account-based marketing and sales while aligning internal teams, the continued shift to a fully digital world is boosting conversational marketing’s popularity,…

February 3, 2021
Written by Kelly Lindenau