Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of B2B companies ranked marketing measurement and reporting as a growing priority, but more than half (58%) said their current ability to track marketing performance “needs improvement” or worse. Progressive companies such as…

It’s been a whirlwind of a year for the B2B marketing world, as marketers took their strategies to the next level to engage buyers in a more authentic, human way. The landscape is ever-evolving and new technologies and channels have made it easier for marketers and sellers to build relationships…

In a digital age where inboxes are inundated and digital ad channels are oversaturated, old school marketing tactics such as direct mail are becoming a bigger focus for integrated campaigns at all stages of the buyer journey.