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#B2BMX Takes ABM To The Next Level With Renewed Focus On Account Targeting & Engagement

#B2BMX Takes ABM To The Next Level With Renewed Focus On Account Targeting & Engagement

Account-based marketing (ABM) established its place as a business imperative, with many modern B2B organizations doubling down on…

Industry News June 2
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Buzzworthy B2B: A Roundup Of The Latest News & Trends From January 2021

Buzzworthy B2B: A Roundup Of The Latest News & Trends From January 2021

Welcome to Demand Gen Report's new blog series: Buzzworthy B2B. We've spent the past month watching the latest…

Blog February 3
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New Research: 76% Of Marketers Using ABM Experienced Higher ROI In 2020

New Research: 76% Of Marketers Using ABM Experienced Higher ROI In 2020

According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI…

Industry News January 20
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Event Preview: Adapting To The New Normal & Building Personal Networks At B2BSMX 2020

Event Preview: Adapting To The New Normal & Building Personal Networks At B2BSMX 2020

The 2020 B2B Sales & Marketing Exchange is right around the corner, taking place on October 26-28 in…

Industry News October 14
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B2B Marketers Sound Off: What's Working In ABM During & Post-COVID-19?

B2B Marketers Sound Off: What’s Working In ABM During & Post-COVID-19?

With many businesses pivoting marketing strategies and canceling events due to the current COVID-19 outbreak, maintaining an ABM…

Industry News April 15
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From Idea To Execution: The 7 Steps You Can Copy For ABM Success

From Idea To Execution: The 7 Steps You Can Copy For ABM Success

Every year, account-based marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey,…

Demanding Views December 18
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New Research: 45% Of Marketers Double ROI With ABM

New Research: 45% Of Marketers Double ROI With ABM

Seventy-seven percent of B2B marketers believe ABM has driven greater success with their target accounts and 45% have…

Industry News November 28
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