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Madison Logic Acquired By Private Equity Firm Clarion Capital Partners

Clarion Capital Partners, a NY-based private equity firm, announced that it has acquired account-based marketing and data management platform Madison Logic. Terms of the deal were not disclosed, but a Fortune article tags the sale price at above $150 million since the company filed a Hart-Scott-Rodino notification. That filing is only required when a deal is more than $150 million.

Data-Driven Account-Based Marketing At Its Best

July2009Account-based marketing (ABM) is nothing new — it’s what sales executives have been doing since the dawn of sales itself. Executives would identify the companies with whom they most wanted to do business and they’d start making phone calls and knocking on doors.

Taking Control of Your Lead Generation

vin turkTraditionally, B2B publishers use a variety of tools to execute lead generation efforts. This process includes multiple departments — IT, sales, engineering and account management, among others. It typically is inefficient and wasteful.

Madison Logic Launches Account-Based Marketing Platform

MadisonLogic placeitMadison Logic, a marketing solutions provider, unveiled Active ABM, an account-based marketing suite designed to use buying intent data to define company targets, retarget web site visitors and employ predictive targeting.

Using Active ABM, users can also identify topics that are resonating with their audiences, aiming to boost content-driven marketing campaigns.

Madison Logic Signs Partnership Deal With French Agency

Madison Logic logoMadison Logic, a provider of intent data solutions for B2B marketers and publishers, has entered a partnership with BNZSA, a direct marketing agency, which will help deliver Madison Logic's Content Consumption Monitoring Program (CCM) and Email Segment Builder B2B solutions in France. Madison Logic's expansion into France follows a recent partnership to expand B2B solution delivery into Germany with ITCorporate.de, a local site published by Huson Media International.

Madison Logic's CCM aggregates rich intent data that provides segments that will produce less opt-outs, higher performance and a better user experience, according to company officials. When the CCM is used in conjunction with the company's Email Segment Builder, marketers can identify specific segments of their target audience who have displayed interest and deliver the assets that match their interests.

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