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BlueBird Strategies Adds New Clients And Hires, Develops Advisory Board


BlueBird Strategies
, a marketing automation solution provider, has announced new hires and client relationships. The company has also expanded its services by opening offices in the Bay Area, the Pacific Northwest and the Research Triangle Park area of North Carolina.

The new staff additions have helped BlueBird extend its client base over Boston, Northern and Southern California, Chicago, New York City, North Carolina, Paris and Washington, D.C.

Manticore Technology Unveils New Version Of Marketing Automation Platform


Manticore Technology
announced the release of Manticore Winter 2012, the latest version of its marketing automation platform.

After finishing its sixth year serving the marketing automation category, with more than 150 customers using its platform, President Jeff Erramouspe described 2011 as a “low key” year, as the company focused primarily on product development.

 “We decided to pull back a little bit on marketing and sales to give ourselves the ability to refresh the product and dramatically increase our engineering and support capacity,” he told DemandGen Report. “Now the plan is to increase our marketing and sales spend in 2012, and really go out with this new platform.”

New Survey Shows Growing Influence Of Content On Demand Generation


ManticoreContent_WP_Cover_200wWith marketers now seeing such a clear connection between content and demand generation, new research revealed a growing interest in the ability to measure the impact specific content pieces are having on engagement and revenue.

The survey, conducted by DemandGen Report (DGR), and sponsored by marketing automation provider Manticore Technology, found a growing interest in measuring the impact of specific content pieces on various phases of the sales funnel, with 31% of respondents indicating they currently measure and attribute the impact of specific content; and 59% indicating and interest in tools that can help measure the impact.

Vertical Deep Dive: Demand Generation Strategies For Financial Services Marketers

In an era of “conversational marketing,” many marketers are challenged to demonstrate value by understanding a prospect’s needs, objectives and business goals. The financial services sector, however, demands that marketers are more focused on the product rather than tailoring messaging to individual needs.

In our first “Vertical Deep Dive” DemandGen Report took a targeted look at how marketers in the financial services sector can optimize tools and tactics to efficiently market to prospects. DemandGen Report interviewed several vendors and industry insiders to profile the key automation features that can help financial services marketers address the complex nature of the buying process and nurture prospect across their entire lifecycle.

Manticore Technology And Sales Engine International Announce Merger Agreement


The executive teams of Manticore Technology and Sales Engine International, a B2B integrated marketing and sales acceleration company, this week announced an agreement to merge the organizations. Effective May 31, 2012, Manticore and Sales Engine — partners and mutual clients since 2009 — have merged to form a new company that will operate as Sales Engine International.

The combined resources of the new organization, according to a joint press release, will focus on combating common problems faced by marketing automation users, including a lack of defined internal processes, inadequate content and insufficient dedicated staffing.

Manticore Technology Unveils New Version Of Marketing Automation Platform


Manticore Technology
announced the release of Manticore Winter 2012, the latest version of its marketing automation platform.

After finishing its sixth year serving the marketing automation category, with more than 150 customers using its platform, President Jeff Erramouspe described 2011 as a “low key” year, as the company focused primarily on product development.

 “We decided to pull back a little bit on marketing and sales to give ourselves the ability to refresh the product and dramatically increase our engineering and support capacity,” he told DemandGen Report. “Now the plan is to increase our marketing and sales spend in 2012, and really go out with this new platform.”

DemandGen Report Announces Cutting Edge Companies Added As Sponsors For Content2Conversion Conference in New York City


Innovators in the world of B2B marketing are stepping up in support of the industry’s first annual Content2Conversion Conference, as DemandGen (DGR) today announced new sponsors. The new event, which is being held Tuesday, April 24th at the Times Center in Manhattan, will be sponsored by cutting edge companies including:

  • Demandbase, a real time targeting and personalization platform for B2B marketers;
  • Eloqua, a provider of Revenue Performance Management solutions;
  • Gisteo, a provider of custom promotional video services;
  • HubSpot, a provider of inbound marketing software;
  • KnowledgeVision, an interactive online video platform;
  • Manticore Technology, a provider of SaaS marketing automation; and
  • PRNewswire, a news and information distribution services provider.

DemandGen Report Announces Cutting Edge Companies Added As Sponsors For Content2Conversion Conference in New York City


Innovators in the world of B2B marketing are stepping up in support of the industry’s first annual Content2Conversion Conference, as DemandGen (DGR) today announced new sponsors. The new event, which is being held Tuesday, April 24th at the Times Center in Manhattan, will be sponsored by cutting edge companies including:

  • Demandbase, a real time targeting and personalization platform for B2B marketers;
  • Eloqua, a provider of Revenue Performance Management solutions;
  • Gisteo, a provider of custom promotional video services;
  • HubSpot, a provider of inbound marketing software;
  • KnowledgeVision, an interactive online video platform;
  • Manticore Technology, a provider of SaaS marketing automation; and
  • PRNewswire, a news and information distribution services provider.

DemandGen Report Announces Killer Content Award Winners


kca_12_capThe First Annual Killer Content Awards recognize organizations that have raised the bar in content marketing tactics. Winners were formally honored at an awards ceremony April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.

Content creation has become a key way for B2B companies to provide insight on current industry trends and concerns, while spreading awareness of their solutions and services. From E-books, white papers and case studies — to blogs, newsletters and webinars — many organizations have gone the extra mile to create engaging content that relates to prospects’ buying needs and company pain points.

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