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Three Ways Webinars Help Re-imagine Customer Marketing

Marketers know that keeping customers happy is an important part of driving revenue today. After all, a famous (now 20-year-old) study by Bain & Company, Earl Sasser and the Harvard Business School found that a 5% improvement in customer retention rates can improve profits by 25% to 95%.

That’s a lot of potential, but reaping such rewards requires a lot of work, patience and foresight. The best time to implement improvements to your customer marketing efforts — or even start it — is, of course, now.

Fortunately for marketers, it’s easier than ever update — or even launch — customer marketing program. Simply re-examine a webinar program and repurpose it to address customer needs.

Read more at On24's Blog »

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How To Make Scrappy Marketing a Habit for Success

B2B marketing has no shortage of techniques, methods, and strategies to use at a moment’s notice. Some are new, some are old, and some are finally just now getting their time in the spotlight.

Over the past few weeks, we’ve covered a number of posts on how to put scrappy marketing into place – from brainstorming for ideas through to promoting your webinar after it’s finished.

However, like all good habits, the long-term benefits only come from a consistent approach. So how can you make sure your efforts stick and last over time?

Read more at On24's Blog »

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3 Scrappy Ways To Boost B2B Engagement

Whether you’re a growing startup or an enterprise business, its oftentimes difficult to keep the content calendar filled with relevant insights. However, many businesses are looking to take scrappier approaches to content creation, ensuring that investments in other tactics — such as webinars and events — fuel engagement later in the calendar year.

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Do More With Less: Scrappy Marketing Stories To Fuel Your Creative Engine

via GIPHY

Here at Demand Gen Report, we’re constantly highlighting B2B marketing case studies of carefully and thoroughly planned out campaigns. These large ideas take a lot of time and effort from all aspects of the organization to come to life, but let’s face it, sometimes marketers just don’t have the time and bandwidth to develop large campaigns on top of large campaigns on a regular basis.

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A Quick and Dirty Guide to Launching an ABM Program

B2B marketing has no shortage of techniques, methods, and strategies to use at a moment’s notice. Some are new, some are old, and some are finally just now getting their time in the spotlight.

Account-Based Marketing (ABM) belongs to the latter. As a concept, one which hyper-targets accounts likely to convert into revenue, it’s been around for a while — roughly 15 years or more. But, for many, it’s only just now taking off.

Read more at On24's Blog »

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How To Fine-Tune Your Data Strategies With Webinars

The devil’s in the details — or in marketing’s case, the devil’s in the data. Almost every B2B marketer has a data problem, whether it’s getting the right data on target accounts ensuring data is accurate and up to date or aligning sales and marketing around the same data, the list is endless. And thanks to GDPR, the pressure is on to get your data strategies cleaned up and compliant.

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Intent, Deeper Personalization & Authentic Content Benefitting From Buyer Insights, Intelligence

As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B organizations are digging even deeper into buyer data to ensure they can meet expectations. This includes leveraging intent data alongside other behavioral analytics to provide hyper-personalized messaging and content that resonates with audiences and highlights the brand’s authenticity.

How Newsroom Models Boost B2B Content Consumption

Prospects, leads and customers want everything. They want all the relevant information you can provide them. They want your attention. They want the best deals possible. They want your commitment. They want this every time they interact with your organization. What they want, what they expect, is the everything experience.

Read more at On24's Blog »

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The Everything Experience Comes to Marketing

Prospects, leads and customers want everything. They want all the relevant information you can provide them. They want your attention. They want the best deals possible. They want your commitment. They want this every time they interact with your organization. What they want, what they expect, is the everything experience. Read more at On24's Blog »
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The Netflix Takeover: B2B Buyers Demand Consumer-Like Content Hubs

Bingeing is no longer confined to weekend marathons of Netflix hits such as “Stranger Things” and “Orange is the New Black.” Instead, consumer preferences are quickly transforming the business world, and forward-thinking brands are racing to create on-demand content hubs that meet modern B2B buyer expectations and are ready for their bingeing pleasure.

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