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The Pedowitz Group Executive Chats Revenue Marketing Maturity In B2B, New Index For Measuring Revenue Transformation

kJoyceMove over ABM; revenue marketing is the new buzzword taking over B2B as marketers are increasingly pushed to prove ROI. To investigate the state of revenue marketing maturity in B2B, The Pedowtiz Group released its first annual Revenue Marketing Index Report, which reveals that B2B orgs have some room for improvement as overall market maturity rests at a 2.3 out of 4.

Top B2B Marketers Share Their New Year’s Resolutions

As 2019 kicks off, it's time to reflect on your goals for the New Year and brainstorm how you can meet and exceed them in your personal and professional life. 

If you’re looking for some inspiration, check out this collection of resolutions from industry experts, including authors David Meerman Scott and Pam Didner, Jeff Pedowitz of The Pedowitz Group, Masha Finkselstein of Google, Kelvin Gee of Oracle and Michael Brenner of Marketing Insider Group — all of whom will be speaking at the B2B Marketing Exchange in Scottsdale, Ariz. on February 25-27, 2019.

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9 Steps To Operationalize CX And Achieve Advocacy

JoyceHow can firms operationalize the customer experience and create customers for life? It is great to talk about it, make it a company-wide initiative, pound our fists on the boardroom table and commit to becoming customer-centric, but what are the actual steps marketing operations can take to operationalize the customer experience?

Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Business-changing events, such as acquisitions, employee departures and the adoption of new technology, can hamstring any company’s marketing and sales efforts. For the portfolio management and accounting software company Advent, this was no different. The company turned to The Pedowitz Group, a revenue marketing consulting firm, to assess and formulate its lead management process, align its marketing and sales teams on those processes and formulate a true revenue marketing system.

B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results, B2B organizations such as MarcomCentral and MakerBot are looking beyond basic activity metrics to understand tracking activity at different stages of the buying funnel. In addition to validating marketing’s impact, this push for deeper insights aims to enhance content and messaging in those stages, enabling marketing teams to provide more relevant and contextual experiences that accelerate deals.

Rise Of Millennial Buyers Pushes Marketers To Reevaluate Traditional Tactics

Millennials have long been disparaged and dismissed as “lazy and self-centered.” But marketers can no longer afford to overlook Millennials, who now comprise the largest generation in the workforce, according to the Pew Research Center, and are positioned to influence B2B purchasing decisions, according to insight from Forrester and LinkedIn. Progressive B2B companies, such as Oracle + Bronto and The Pedowitz Group, are rethinking their marketing strategies to include mobile-friendly, highly-visual content that caters to Millennial preferences.

GDPR Countdown: Experts Sound Off On Last-Minute Preparations

The countdown to the General Data Protection Regulation (GDPR) compliancy deadline is on. In T-minus 35 days, any company that has business relations with residents in the European Union is required to be GDPR-compliant — all in an effort to give EU citizens more control over their personal data.

The Death Of Marketing Automation And The Birth Of Customer Engagement

1Jeff PedowitzMarketing automation is a platform that marketers use to plan, coordinate, manage and measure all their marketing campaigns, both online and offline. The goal: increase efficiency and effectiveness and provide attribution for marketing’s contribution to the pipeline and to revenue. The term was coined in the late ‘90s, when both Pivotal and Eloqua introduced technology that launched the category.

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