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INBOUND 2018: HubSpot Unveils Flywheel Framework To Better Attract, Engage & Delight Buyers

In the early days of demand generation, the traditional funnel excelled at helping businesses streamline their processes to move prospective customers from the top of the funnel to closed business. However, there has been a movement within the B2B marketplace toward breaking down the traditional sales funnel that the industry has come to adopt. You can see that in examples such as the #FlipMyFunnel movement and other analysts’ interpretations of the customer journey.

9 Steps To Operationalize CX And Achieve Advocacy

JoyceHow can firms operationalize the customer experience and create customers for life? It is great to talk about it, make it a company-wide initiative, pound our fists on the boardroom table and commit to becoming customer-centric, but what are the actual steps marketing operations can take to operationalize the customer experience?

B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results, B2B organizations such as MarcomCentral and MakerBot are looking beyond basic activity metrics to understand tracking activity at different stages of the buying funnel. In addition to validating marketing’s impact, this push for deeper insights aims to enhance content and messaging in those stages, enabling marketing teams to provide more relevant and contextual experiences that accelerate deals.

SMBs: 5 Tips To Get Started With Marketing Automation

SimonGrabowskiGetResponseWith the emergence of marketing automation software specifically designed for small businesses, the technology is finally scaling among SMBs. In fact, according to Gartner, 98% of all SMBs are looking at marketing automation for the first time. But, for these first-timers, the landscape of options and figuring out how to implement them can be overwhelming. So, it’s helpful to ask a simple question — what makes a successful marketing automation strategy?

The Evolution Of Inside Sales: How Tech And Behavioral Data Help Boost Buyer Engagement

Technology advances and shifting buyer preferences are elevating the inside sales role within B2B organizations, enabling reps to engage in contextual, relevant and timely conversations with prospects throughout the customer journey. A recent report from Forrester Research shows that an increase in demand driven by the marketing team has many B2B companies looking for tech alternatives that automate the aspects of the inside sales role that take up the most time and resources.

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