We’re coming down to the wire for GDPR compliance. I’m sure all our readers are quite familiar with it; especially those who tuned into Demand Gen Report’s livestream podcast about the topic. But judging by the number of emails I’m receiving asking me to re-opt-in to keep receiving their content, B2B marketing teams are starting to feel the pressure to get their current contact database compliant for the new regulations.
BlueConic, a customer data platform for B2B businesses, has launched a new Consent Management solution, which aims to provide marketers with the tools they need to manage data consent and rights requests from consumers in a single, unified platform that adheres to the upcoming General Data Protection Regulation (GDPR).
The countdown to the General Data Protection Regulation (GDPR) compliancy deadline is on. In T-minus 35 days, any company that has business relations with residents in the European Union is required to be GDPR-compliant — all in an effort to give EU citizens more control over their personal data.
Last month, Demandbase appointed Fatima Khan as its new Chief Privacy Offer. With her extensive privacy, data and technology law experience, Khan is responsible for maintaining and evolving the company’s global privacy program and driving strategies to ensure compliance with global privacy and cybersecurity requirements, including the upcoming General Data Protection Regulation (GDPR).