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Video And Interactive Content Help Reveal Buyers’ Digital Body Language

Content marketing has become an integral part of the B2B landscape. Interactive and video content are gaining significant traction as marketers seek more engaging alternatives to standard white papers and E-books. According to the 2013 Demshutterstock 93570352and Gen Report B2B Content Preferences Survey, 50% of respondents said they had viewed a video to research a B2B purchasing decision in the past year.

Video and interactive content offer a rich set of metrics and the ability to add more compelling calls to action based on how the buyer engages with the video or interactive content. If, for example, a buyer exhibits an interest in a segment of a video on a particular feature of your offering, they can be directed to a white paper for more detailed information.

SnapApp Marketing Platform

SnapApp Logo with TagSnapApp is a marketing platform that enables companies to create interactive content that generates leads and drives revenue across the web, mobile, social and email.

Companies use SnapApp to:

  • Generate leads;
  • Nurture and profile prospects;
  • Drive revenue; and
  • Engage and retain visitors and customers.

DemandGen Report To Host B2B Content2Conversion Event This April In New York City

C2C_twitter_logoProgressive B2B organizations have realized that the traditional approach to marketing products and services requires a ramp-up in value-add and buyer insight.

As content marketing becomes an increasingly critical tool for B2B companies, DemandGen Report (DGR) has announced the launch and preliminary agenda for the first annual Content2Conversion Conference, to be held Tuesday, April 24th at the Times Center in Manhattan.

Conference sessions will cater to a growing need for progressive marketing — centered on using thought leadership as a connecting point for solution providers to effectively engage with prospective buyers.

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