By Sally Lowery, Director of Demand Generation, Bronto Software
In my mind, here’s the difference between lead generation and demand generation. Lead generation stops at the hand being raised by a prospect showing interest, while demand generation continues the conversation and cultivates that relationship with timely and relevant content. What causes most demand generation programs to miss the boat is not necessarily the timeliness but the relevance of the campaigns that they create.
- Published in Demanding Views