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The 2018 State Of Video Marketing

2017 may have been dubbed the "year of video marketing," but video has yet to reach its full potential. In 2018 and beyond, B2B marketers are and will be taking greater steps to deliver authentic and just downright cool video content that engages buyers on a human level.

This special report will dive into new trends in video and share how B2B companies are humanizing their brands by creating unique video experiences for customers, prospects and even general audiences, including:

  • How new social media capabilities, such as Instagram's IGTV, and a rise in LinkedIn videos are also proving to make an impact
  • on video marketing efforts, and how companies such as Mack Trucks and even individual marketers are putting them to good use;
  • How blending videos into webinars can generate greater engagement from viewers; and
  • The four stages of creating trustworthy and authentic videos.

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  • Published in Reports

3 New Ways To Reach Target Audiences Through Social Media

The B2B marketing landscape is looking more and more like its B2C counterpart with each passing month. As B2B marketers invest more in mobile optimization, personalization tools, podcasts and more, they shouldn’t forget about social media.

  • Published in Blog

Rise Of Millennial Buyers Pushes Marketers To Reevaluate Traditional Tactics

Millennials have long been disparaged and dismissed as “lazy and self-centered.” But marketers can no longer afford to overlook Millennials, who now comprise the largest generation in the workforce, according to the Pew Research Center, and are positioned to influence B2B purchasing decisions, according to insight from Forrester and LinkedIn. Progressive B2B companies, such as Oracle + Bronto and The Pedowitz Group, are rethinking their marketing strategies to include mobile-friendly, highly-visual content that caters to Millennial preferences.

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