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Are You Experienced? Insights On Hot Topics At EE13


OD calendar templateEloqua Experience 2013 is only weeks away and we’d like to invite you to a special online event previewing some of the hottest topics that will be addressed at this year’s event.

Join us for a uniquely formatted pre-Eloqua Experience session featuring 6 ways to share and 6 ways to learn.

ReachForce Acquires SetLogik, Launches Connected Marketing Data Hub

RF SetLogikReachForce, a provider of data management systems for B2B marketers, acquired SetLogik, a vendor of cloud-based data and analytics technology, to develop the Connected Marketing Data Hub.

The Connected Marketing Data Hub offers an integrated suite with continuous data quality management and predictive marketing capabilities, said ReachForce officials. Through its integration with a number of marketing and sales automation platforms, including Marketo, Eloqua and Salesforce.com, it enables marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle.

Smart Forms Rewrite The B2B Landing Page Playbook


Smartforms"Relevance" is the mantra for today's B2B content marketers. Look beyond the content, however, and you'll see other changes transforming another key to any successful lead generation campaign: the landing page.

Yesterday's passé laundry-list web landing pages are giving way to a very different approach. Intuitive web forms powered by backend databases can recognize and profile “anonymous” visitors, populate forms automatically and deliver content – all in a quick and seamless flow.

Business Trends Make 'Data Decay' A Pressing Issue For B2B Marketers


More than ever before, the U.S. job market is in a state of flux. More people are changing jobs with greater frequency; in August, 2011, for example, 3.1 million people changed jobs. By August, 2012, 4.3 million people per month were changing jobs.

For B2B marketers this is more than an interesting employment trend. It's proof that their own databases – full of names, contact information, job titles and other key records – can be increasingly difficult to keep accurate and up to date.

DGR TV: Mary Firme, Reachforce

 

Mary Firme, Director of Marketing, ReachForce

Demand Gen Report spoke with Mary Firme, Director of Marketing for ReachForce, about the company’s solution for capturing and validating lead data in real time. Firme discusses why it’s so important to cut the number of forms inbound prospects are forced to fill out – without losing access to quality information – and how the resulting intelligence can drive a company’s B2B sales and marketing success.

Episode Notes:

  • Published in DGR TV

ReachForce Secures $4.6 Million In Funding


The marketing automation momentum continues. ReachForce recently announced the closing of $4.6 million in growth financing. MK Capital, which successfully financed marketing automation vendor Aprimo, and master data management leader, Initiate Systems, led the round with participation from current ReachForce investor, GSA Venture Partners. In conjunction with the financing, Mark Koulogeorge, Managing General Partner of MK Capital, will join the ReachForce Board of Directors.

ReachForce significantly expanded its customer base in 2010, adding over 100 new customers. The company also said its Information-as-a-Service solutions saw 100% annual growth. Major customer wins included Citrix Online, Juniper Networks and Research in Motion (RIM), as well as new channel partners including Televerde, The Pedowitz Group and Ziff Davis Enterprises.

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