ReachForce Prepares Their Executive Team For Its Next Phase Of Growth

Published: May 25, 2011

ReachForce has added three experienced members to their team:

  • Michael Emerson, VP of Marketing;
  • Russell BuyseVP of Products;
  • Justin England, VP of Partner Development and Strategic Channels.

Emerson has 20 years of experience in the marketing automation and database marketing industry and was previously CMO at Aprimo. Under his leadership, Aprimo was recognized as a category leader by Gartner and Forrester Research, and achieved growth that lead to the top of its product category.

Buyse previously headed product and technology development for the National Transcript Center. Also, Buyse led the development of cloud-based infrastructure and managed technology and application development at Tivoli and Vignette.

The third addition to the team, England, was the co-founder of Manticore Technology. While working at Manticore, England held the position of VP of Sales and Customer Success. In his new role, he will focus on building channel relations that will quickly expose the high value ROI proposition of ReachForce.

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“In the increasingly data-centric world of BtoB marketing, the demand for the ReachForce value proposition continues to skyrocket,” said Bob Riazzi, CEO of ReachForce. “We enable our customers to aggressively out-market their competition and grow their businesses. Properly managed, marketing lead data is the most sustainable advantage that a company has at its disposal.”

Illustrating this trend, Riazzi pointed to recent research conducted by leading analyst firm SiriusDecisions, which found that marketing organizations with strong data management practices deliver 66% more revenue than average performers.

Earlier this year, ReachForce closed $4.6 million in growth financing, led by MK Capital. The company reported significant customer growth in 2010 adding over 100 new customers and over 100% annual growth in its information-as-a-service solutions. Major customer wins included Citrix Online, Juniper Networks and Research in Motion (RIM) and new channel partners such as Televerde, The Pedowitz Group and Ziff Davis Enterprises.

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