Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

New Research Highlights Rapid Adoption Of Revenue Operations Models In B2B

Revenue Operations (RevOps) has quickly become a growing role and discipline sitting at the crosshairs between sales and marketing teams within B2B businesses. The RevOps model, which has changed the way B2B companies align themselves internally to drive growth, is being adopted rapidly, according to new research from LeanData and…
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