6sense, an account engagement platform, has announced the integration of its Dynamic Segments with LinkedIn’s Campaign Manager feature. The initiative aims to provide users with the ability to leverage 6sense’s account and intent data insights for LinkedIn ads.
Dynamic Segments is designed to synch with LinkedIn Campaign Manager to optimize ad targeting and spend on relevant audiences. It aims to provide users access to the synced data and insights to create sponsored content, text ads, sponsored messaging and dynamic ads with greater accuracy and targeting capabilities.
“Over the past two years, we’ve expanded our comprehensive display advertising capabilities with features like dynamic display and external media tracking, and integrating with LinkedIn was a natural next step,” said Viral Bajaria, CTO and Co-Founder of 6sense, in a statement. “Joint customers can now leverage the dynamic segmentation capabilities of 6sense to reach the right audiences on the global LinkedIn network.”