Personalization Still Isn’t Personal Enough in B2B Marketing
In an ever-changing marketing landscape, buyers expect increasingly personalized experiences and landing them is a penultimate priority for…
Demanding Views July 10
Latest In: segmentation
Why Segmentation Just Became the Top Database Priority for 2026
Remember the “spray and pray” days? You’d blast the same email to 50,000 people, cross your fingers, and…
Blog February 26
Apple’s iOS Changes Are Wreaking Havoc on Email Deliverability — Here’s How to Respond
Between Apple’s latest iOS updates and Google’s year-old spam policies, email marketing is facing serious headwinds — and…
Demanding Views May 16
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Crownpeak Experience Optimization Engine Analyzes Digital Activity To Help Optimize Digital Content
The Experience Optimization Engine from digital experience platform Crownpeak is designed to enable organizations to build and optimize…
Solution Spotlight October 18
Crownpeak Launches Experience Optimization Platform For Cross-Channel Digital Engagement
Crownpeak, a digital experience platform (DXP), unveiled a new digital experience optimization tool called Crownpeak Experience Optimization Engine.…
Industry News September 17
Marketers Get Creative With Email In 2020 By Personalizing, Segmenting & Restructuring The Channel To Increase Engagement
With the pandemic canceling in-person events, companies have turned to virtual engagement methods to reach their target audiences…
Industry News November 18
MessageGears & Sageflo Partner To Empower Personalized Messaging
MessageGears, an enterprise marketing technology provider, has partnered with marketing campaign management software Sageflo to help distributed marketing…
Industry News October 15
6sense Announces Integration With LinkedIn Campaign Manager
6sense, an account engagement platform, has announced the integration of its Dynamic Segments with LinkedIn's Campaign Manager feature.…
Industry News May 23
#COSeries Recap: Empathy, ABM & Data-Driven Digital Campaigns Become Top Priorities For B2B Strategies In New Reality
With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies…
Industry News May 20
Why Machine Learning Matters To B2B Companies
B2C companies use machine learning for a wide range of use cases ranging from personalized recommendations, intelligent chatbots…
Demanding Views August 30
3 Tips And Tricks For Creating More Impactful & Personalized Campaigns
Driven by new data, tools and technologies, the state of B2B marketing segmentation and personalization has reached an…
Demanding Views February 22
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