AnalyticsIQ & Claritas Team Up To Help Drive Marketing ROI
AnalyticsIQ, a provider of predictive people-based data, revealed a new partnership with Claritas, a data-driven company, to offer…
Industry News August 2
Latest In: segmentation
Crownpeak Experience Optimization Engine Analyzes Digital Activity To Help Optimize Digital Content
The Experience Optimization Engine from digital experience platform Crownpeak is designed to enable organizations to build and optimize…
Solution Spotlight October 18
Crownpeak Launches Experience Optimization Platform For Cross-Channel Digital Engagement
Crownpeak, a digital experience platform (DXP), unveiled a new digital experience optimization tool called Crownpeak Experience Optimization Engine.…
Industry News September 17
Marketers Get Creative With Email In 2020 By Personalizing, Segmenting & Restructuring The Channel To Increase Engagement
With the pandemic canceling in-person events, companies have turned to virtual engagement methods to reach their target audiences…
Industry News November 18
MessageGears & Sageflo Partner To Empower Personalized Messaging
MessageGears, an enterprise marketing technology provider, has partnered with marketing campaign management software Sageflo to help distributed marketing…
Industry News October 15
6sense Announces Integration With LinkedIn Campaign Manager
6sense, an account engagement platform, has announced the integration of its Dynamic Segments with LinkedIn's Campaign Manager feature.…
Industry News May 23
#COSeries Recap: Empathy, ABM & Data-Driven Digital Campaigns Become Top Priorities For B2B Strategies In New Reality
With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies…
Industry News May 20
Why Machine Learning Matters To B2B Companies
B2C companies use machine learning for a wide range of use cases ranging from personalized recommendations, intelligent chatbots…
Demanding Views August 30
3 Tips And Tricks For Creating More Impactful & Personalized Campaigns
Driven by new data, tools and technologies, the state of B2B marketing segmentation and personalization has reached an…
Demanding Views February 22
Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics
The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding…
Industry News September 13
Aprimo Introduces New Campaign Management Feature
Aprimo Campaign is a campaign management solution designed to access and select lead lists from millions of contacts…
Solution Spotlight June 12
B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns
After seeing mixed results with early forays into display ad retargeting, B2B brands are reporting significantly better success…
Industry News May 24
Resources
Events & Webinars
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
