Latest In: segmentation

contact data data cleansing Email segmentation social data
Why Social Data Is Critical To Data Cleansing

Why Social Data Is Critical To Data Cleansing

Having clean contact data is an essential component to any sales or marketing program.  With more accurate and…

Demanding Views July 22
Kevin Akeroyd marketing automation Oracle personalization segmentation
How B2B Marketers Can Deliver Personalization At Scale

How B2B Marketers Can Deliver Personalization At Scale

Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus…

Demanding Views June 21
EverString Jim Walker Predictive Analytics Predictive marketing segmentation
EverString Adds Predictive Segmentation Capabilities To Latest Product Release

EverString Adds Predictive Segmentation Capabilities To Latest Product Release

EverString has released predictive segments as part of its Audience Platform to give marketers access to data signals…

Industry News May 3
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