6sense, a revenue intelligence platform, partnered with Outreach, a sales enablement platform, to help joint users aggregate insights and data between tools and across the buying journey to more effectively engage in-market accounts with personalized, timely engagement.
Through the integration, 6sense’s AI-driven data insights — such as buyer intent, firmographic and technographic data — can be surfaced directly in the Outreach platform, along with buying stage predictions and recommendations for account engagement.
“When sellers have data and insights, they make smarter decisions,” said Mark Ebert, SVP of Sales at 6sense, in a statement. “And when they know that a prospect is in-market, researching their company or competitors and what their tech stack looks like, they can deliver a relevant message at just the right time to create or advance opportunities. We're excited to put rich insights sellers need right at their fingertips. This unique integration will help sales teams uncover more opportunities, accelerate deal cycles and optimize revenue efficiency.”