Brand Wings, a software-as-a-service (SaaS) solution, released its Email Campaign Builder as part of its sales enablement platform. The new feature is designed to help sales reps send highly personalized, brand-compliant emails to their contacts and receive campaign performance analytics.
Specific features of the Email Campaign Builder include the ability to:
- Build a template that automatically loads the brand’s correct logo and other digital assets, including brand guidelines;
- Customize email content within the template;
- Maintain multiple versions of the same campaign; and
- View real-time analytics about the effectiveness of the email campaign, such as clicks, downloads, bounces or unsubscribe actions.
“While there are many email marketing software platforms in the market, one feature that most lack is brand control,” said Jason Kammes, Chief Revenue Officer of Brand Wings, in a statement. “Those other programs allow users to upload nearly any logo, image or digital asset into the email template, regardless of whether those assets are brand compliant. Brand Wings, with its Email Campaign Builder feature, solves those problems for brands.”