SaaS customer intelligence company Cintell announced an exclusive partnership with Bombora, a provider of intent and demographic data for B2B marketers.
The partnership gives Cintell customers access within its SmartPersona platform to Bombora’s co-op of publisher data, which includes 9.3 billion monthly interactions across 1.2 million companies on 2,500 topics.
“B2B organizations spend millions each year developing content and campaigns for audiences,” said Apparao Karri, Co-founder and CEO of Cintell. “With this partnership, marketers can now understand what will best resonate with each of their persona segments, crafting relevant and more effective marketing messages.”
Bombora founder and CEO Erik Matlick added: “Having this view will enable marketers to, first and foremost, build out richer customer personas and use these insights to develop more effective content strategies and execute more contextually relevant account-based marketing campaigns.”
