Orchestrate ABM Around Main Characters, Not Extras: Lessons from B2BMX
Key Takeaways: Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach. Eliminate sales latency…
Feature April 16
Latest In: buyer personas
Buyer Personas, Behavioral Data & Repurposed Third-Party Content Pave The Way For Stand-Out Content Strategies
The digital B2B world enabled marketers to build and publish multiple content types for target buyers at a…
Industry News November 10
AdRoll Rolls Out ABM Solution For Persona-Based Ads
AdRoll Account-Based Marketing (ABM) is a personalized digital marketing solution designed to help marketers target key personas at…
Solution Spotlight July 31
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
#B2BMX Preview: Ardath Albee On The Role Of Buyer Personas In Content Marketing
There is an endless amount of content in the B2B atmosphere, so it's critical for marketers to ensure…
Blog February 13
How To Build Personas That Actually Work
I hate being the bearer of bad news, but I must tell you something — just about everything…
Demanding Views February 3
ScribbleLive Plan Helps Marketers Measure Content Performance
ScribbleLive, a content marketing software provider, offers its ScribbleLive Plan solution designed to support marketing teams by aligning…
Solution Spotlight May 2
B2B Buyer Personas Gain Positive Boost With Technology
While persona marketing is not a new concept, rapid advances in marketing technology are enabling B2B marketers to…
Industry News April 13
Cintell Partners With Bombora To Fuel Buyer Personas With Intent Data
SaaS customer intelligence company Cintell announced an exclusive partnership with Bombora, a provider of intent and demographic data…
Industry News February 22
SiriusDecisions’ Rachel Young: Adaptable Messaging For Targeting Buyer Personas Boosts Engagement
According to SiriusDecisions research, 60% to 70% of B2B content goes unused, representing potentially countless dollars wasted. Today's…
Industry News February 17
B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable
B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions…
Industry News October 7
5 Problems Buyer Personas Can Solve In The Age Of Modern Marketing
The concept of a buyer persona in the business world is nothing new. In fact, it originated in…
Demanding Views July 14
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
