DiscoverOrg, a marketing and sales intelligence provider, has increased its database’s technology-to-company matches by 400% over the past year, according to the company. The updated data aims to help marketers further improve segmentation, prospecting and ABM programs.
DiscoverOrg’s database is designed to use automation tools and integrations to capture tech stack information from companies throughout the world. The information is then verified by the company’s research team.
In addition to growing the number of technology-to-company pairings, DiscoverOrg said it boosted the number of technologies profiled by 66%. The company said it also has removed low-confidence technology data from outside sources and plans to grow its technographic coverage by an additional 50% before 2019.
“Knowing what technologies are used by your target buyers is absolutely critical to the prospecting process,” said Henry Schuck, CEO of DiscoverOrg, in a statement. “We’ve automated data collection from numerous sources, and we have combined that with AI to deliver the most accurate and comprehensive technographic data available on companies today.”
