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A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic Urchin Tracking Module user experience UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
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TRAK Data Releases New On-Demand Marketing Data Platform

TRAK Data Releases New On-Demand Marketing Data Platform

TRAK Data, a marketing data and predictive analytics company, launched TRAK, an on-demand marketing data platform that provides…

Industry News May 10
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Airtable Launches New Marketing Solution To Drive Business Growth

Airtable Launches New Marketing Solution To Drive Business Growth

Airtable, a workflow building platform, released a solution to help marketing teams streamline content and campaign workflows, move…

Industry News March 29
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KickFire Partners With DiscoverOrg To Provide Enhanced Contact & Signal Data

KickFire Partners With DiscoverOrg To Provide Enhanced Contact & Signal Data

KickFire, an IP address intelligence company, announced a new integration with DiscoverOrg, a sales and marketing intelligence provider.…

Industry News February 11
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ZoomInfo Looks To Strengthen Contact Database With Datanyze Acquisition

ZoomInfo Looks To Strengthen Contact Database With Datanyze Acquisition

ZoomInfo, a B2B contact database company, has acquired Datanyze, a technographic data provider, for an undisclosed amount.

Financial News September 26
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DiscoverOrg Expands Tech Stack Database Coverage 400%

DiscoverOrg Expands Tech Stack Database Coverage 400%

DiscoverOrg, a marketing and sales intelligence provider, has increased its database's technology-to-company matches by 400% over the past…

Industry News September 19
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Fastbase Announces Availability Of Contact And Company Database Within Google Analytics

Fastbase Announces Availability Of Contact And Company Database Within Google Analytics

Fastbase, a global business database, has announced that Google Analytics users will now have full access to the…

Industry News December 26
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Tamra Graves NetProspex

Grade Your Marketing Data Management

By Tamara Graves, Senior Director of Demand Generation, NetProspex It's probably been a few years since you were last in…

Demanding Views November 20
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InfoArmy Lands $17M Funding Round For Crowdsourced Intelligence Service

InfoArmy announced this week that it had raised $17.3 million in Series B funding to finance the company's…

Industry News October 26
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