A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic Urchin Tracking Module user experience UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
AIdriven database Marketing Predictive Analytics TRAK Data
TRAK Data, a marketing data and predictive analytics company, launched TRAK, an on-demand marketing data platform that provides…
Industry News
May 10
campaigns database marketing solution workflows
Airtable, a workflow building platform, released a solution to help marketing teams streamline content and campaign workflows, move…
Industry News
March 29
contact data database DiscoverOrg integration intent data KickFire LIVE Leads signal data
KickFire, an IP address intelligence company, announced a new integration with DiscoverOrg, a sales and marketing intelligence provider.…
Industry News
February 11
acquire Acquisition contact data database Datanyze Derek Schoettle Ilya Semin zoominfo
ZoomInfo, a B2B contact database company, has acquired Datanyze, a technographic data provider, for an undisclosed amount.
Financial News
September 26
database DiscoverOrg Henry Schuck tech stack technographic data
DiscoverOrg, a marketing and sales intelligence provider, has increased its database's technology-to-company matches by 400% over the past…
Industry News
September 19
contact data database Fastbase Google analytics
Fastbase, a global business database, has announced that Google Analytics users will now have full access to the…
Industry News
December 26
B2B marketing content marketing database demand generation lead nurturing Netprospex Tamara Graves
By Tamara Graves, Senior Director of Demand Generation, NetProspex It's probably been a few years since you were last in…
Demanding Views
November 20
B2B B2B marketing Crowdsource crowdsourced intelligence Data.com database Demand Gen Report InfoArmy Jim Fowler Northwest venture Partners Series B funding Trinity Ventures
InfoArmy announced this week that it had raised $17.3 million in Series B funding to finance the company's…
Industry News
October 26