The acquisition will add product, engineering and customer success staff to the Leadpages team, including Drip CEO Rob Walling and fellow Co-Founder Derrick Reimer.
Drip’s capabilities include customer journey mapping, advanced workflow automation, lead scoring and event-triggered communication. In a release, Leadpages CEO and Co-Founder Clay Collins said the acquisition will enable the company’s clients to convert more leads into customers.
“Some of the best marketers I know have been asking Leadpages to integrate with Drip, so we started digging into the product,” he continued. “What we found was a solution available at a small business price point that was better than $100K+/year automation solutions marketed to Fortune 500 companies.”
The news comes one year after Leadpages secured $27 million in Series B funding, led by Drive Capital, Foundry Group and Arthur Ventures.
The company stated this is the first in a series of partnerships and acquisitions it plans to announce this year.