Mediafly, a sales enablement and content management platform, has acquired UK-based sales enablement platform iPresent. The acquisition aims to provide Mediafly users with a range of offerings — such as workshops and advisory services, ROI and TCO calculators, CRM integration and content and sales readiness tools. Terms of the deal were not disclosed.
Following the acquisition, sales and marketing teams will have access to iPresent’s interface, as well as Mediafly’s Evolved Selling portfolio. The combined solutions position users with a variety of tools to better enable reps to offer value-based selling experiences that impact purchase decisions.
"Through the acquisition of iPresent, Mediafly is now the first major player in the space to offer sales teams of any size an easy, affordable and risk-free entry point into sales enablement technology,” said Carson Conant, CEO and Founder of Mediafly, in a statement. “From there, we can move them as far and fast as they want to go with next-generation sales tools and advisory services proven to improve buyer engagement and increase revenue. Now, a five-person sales team or a 50,000+ team has a single solution for every stage of their sales enablement journey.”