Metadata.io partnered with LinkedIn to incorporate Conversation Ads into its demand generation platform. The integration aims to help customers set up, manage and measure LinkedIn Conversation Ad campaigns using Metadata’s ad flow templates and playbook libraries.
LinkedIn Conversation Ads will be available directly within the Metadata platform, empowering users to measure content download rates, event registrations and demo request campaigns and reducing ad campaign execution time. Users can leverage Metadata’s templates and playbooks to quickly automate the user journey, shorten the sales cycle and increase lead volume.
This new offering seeks to help B2B marketers capitalize on the success of paid social ads, as Metadata research revealed that paid social ad campaigns on Facebook and LinkedIn generated $66 million in qualified pipeline, 1.9 million clicks and 102,000 leads throughout 2020.
“We’re thrilled to offer the LinkedIn Conversation Ads format in our platform for our customers who want to be at the edge of the latest opportunities in marketing,” said Jason Widup, VP of Marketing at Metadata, in a statement. “We used it ourselves over the last year and saw impressive results quickly — our campaign delivered 230% more demos in a month with 60% less budget with a $1:$5 ratio of spend to closed/won revenue. We were able to generate $1.5 million in revenue and $7.5 million in pipeline for Metadata.”