NextRoll, a marketing technology company, promoted Roli Saxena from President of its business unit AdRoll to CEO of the company. Saxena will lead NextRoll in the next phase of its transformation journey and leverage deep data and machine learning advantages to create more business opportunities.
Saxena succeeds interim CEO and CFO Peter Krivkovich and will oversee overall company performance for AdRoll, a marketing and advertising platform for E-commerce brands, and NextRoll’s other business unit, RollWorks, an account-based marketing platform. Prior to joining NextRoll, Saxena served as Chief Customer Officer (CCO) at Brex. She will continue to serve temporarily as President of AdRoll.
“I’ve enjoyed watching Roli grow in her current position with AdRoll over the last few years and I couldn’t think of a leader more suited for NextRoll,” said Krivkovich, in a statement. “Roli’s experience and compassion made her the obvious choice to take over the reins and I feel confident stepping away from this role knowing that she will be there to drive incredible growth, just like she has done with AdRoll.”