ON24, a digital experience platform provider, has launched a Center for Marketing Transformation (CMT), which aims to empower customers the resources and insights needed to build resilient revenue marketing strategies.
CMT offers marketing strategy and content development services and provides certifications in digital marketing. These services aim to help clients optimize the buyer’s journey, create integrated digital experiences and generate sustainable pipeline, even during turbulent times.
The company also hired former SiriusDecisions analyst Cheri Keith as Head of ON24 Strategy. Keith is tasked with leading CMT operations and providing CMT users resources and expertise to create marketing strategies that can drive change and leave a lasting impact.
“I’m proud to join ON24 and arm our distinguished customers with the strategies they need to make smarter marketing decisions,” said Keith in a statement. “By creating a resilient marketing mix, B2B marketers will not only be able to navigate through our current crisis, they will be able to future-proof their revenue and business.
