6sense Research: 84% Of B2B Deals Are Decided Before Marketers Even Know About Them
B2B buyers don't directly initiate contact with sales until they're about 70% through their buying journey — and…
Blog December 27
Latest In: marketing strategies
4 Factors Will Make Or Break Your Marketing Transformation
Despite visionary goals, solid planning and concerted efforts, many marketing transformation initiatives sadly fail to achieve their full…
Demanding Views October 14
What 15 Years In Prison Taught Me About Succeeding In Business
Going to prison improved my career — I'm certain you don't hear that every day. But for me,…
Demanding Views August 5
Hubb Research: 83% Of Event Marketers Have Experience Hosting/Planning Virtual Events
Virtual events have become a mainstay in B2B in 2021, with new research from conference and event software…
Industry News April 23
Grata Raises $9.5M In Seed Funding To Enhance Search Engine & Canis Major Offering
B2B search engine Grata expanded its seed funding total to $9.5 million, building on a $3.2 million funding…
Financial News April 6
Put Marketers In The Driver’s Seat This Year
Across industries and geography, 2020 had a real, transformative impact on business and marketing. As businesses went fully…
Demanding Views March 19
Uberflip Unveils Two Content Experience Certifications
Uberflip, a digital content experience platform, has launched two new certification opportunities designed to help marketers fill in…
Industry News October 26
How Revenue Marketing Impacts The New ‘All-Digital’ Buyer’s Journey
With the digitalization of B2B, marketers have access to more marketing tools, leads and data to inform their…
Blog September 30
NetLine Joins ABM Leadership Alliance
NetLine, a content syndication and lead generation network, has officially joined the Demandbase ABM Leadership Alliance (ABMLA) to…
Industry News May 11
ON24 Launches Strategy Services for Marketing Transformation
ON24, a digital experience platform provider, has launched a Center for Marketing Transformation (CMT), which aims to empower…
Industry News April 17
Industry Expert Ardath Albee Shares Thoughts On Connecting The Dots For B2B Buyers With Engagement Hubs
Modern buyers demand modern buying experiences, and that means the opportunity to consume as much content as they…
Demanding Views May 30
Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups
There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost…
Blog April 17
Resources
Events & Webinars
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
