Salesforce announced it has signed a definitive agreement to acquire Tableau, a data visualization software company, in an all-stock transaction valued at $15.7 billion.
The acquisition aims to help Salesforce users better leverage data across their entire business. Specifically, Tableau’s analytics and visualization capabilities are positioned to strengthen Salesforce Customer 360 and enable users to improve the customer experience by making smarter, data-driven decisions to accelerate innovation.
“We are bringing together the world’s #1 CRM with the #1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers,” said Marc Benioff, Chairman and Co-CEO of Salesforce, in a statement. “It’s truly the best of both worlds for our customers — bringing together two critical platforms that every customer needs to understand their world.”
The acquisition is expected to close in Q3 2019. The companies said Tableau will continue to operate independently under President and CEO Adam Selipsky and the current Tableau leadership team.
“Joining forces with Salesforce will enhance our ability to help people everywhere see and understand data,” said Selipsky in a statement. “As part of the world’s #1 CRM company, Tableau’s intuitive and powerful analytics will enable millions more people to discover actionable insights across their entire organizations. I’m delighted that our companies share very similar cultures and a relentless focus on customer success. I look forward to working together in support of our customers and communities.”
