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Salesfusion Integrates With Bullhorn CRM To Bolster Buyer Engagement

salesfusion imageSalesfusion, a sales and marketing automation platform, has integrated with Bullhorn CRM to streamline communications between sales reps and prospective customers.

The integration enables users to gain transparency into prospect engagement, according to Salesfusion. This enables sales and marketing to better nurture relationships with prospective buyers by leads and contacts directly into Salesfusion’s marketing automation platform.

"While it is second nature for recruiters to build relationships, they have not had access to seamlessly automate communications with a personalized approach,” said Carol O'Kelly, CEO of Salesfusion, in a statement. “Salesfusion has a strong history of providing the most robust and native integrations to leading CRMs and this is just another example of ensuring companies have access to integrate processes and tools to engage in a consistent way to nurture relationships and grow business."