Brainshark, a sales enablement solutions provider, launched new analytics capabilities as part of its Sales Accelerator platform.
The updates to the Sales Accelerator platform position sales teams to gain insight into how current clients engaged with content during the decision-making process. In addition, the new features are designed to provide metrics on how content is impacting deals that are currently in the pipeline.
The new tools aims to help users answer questions such as:
- How is sales content being used?
- Which content is best to use and when?
- Where in sales cycle does content work best?
- Which content drives more and bigger deals?
“Sales conversations are no longer limited to what takes place in a meeting room – they’re happening before, during and after that actual meeting,” said Joe Gustafson, CEO of Brainshark. “With the Brainshark Sales Accelerator, content becomes a proxy for being in the room. Managers get to be a fly on the wall, while sales teams have access to insights about engagement they’d never otherwise have – helping them refine strategies and ultimately boost revenues.”