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ABM measurement Allen Pogorzelski Analytics attribution models Openprise Openprise Data Orchestration Platform
Openprise Releases New Campaign Attribution Capabilities

Openprise Releases New Campaign Attribution Capabilities

Openprise has launched new campaign attribution capabilities in the Openprise Data Orchestration Platform, which are designed to help…

Industry News August 14
Acquisition AI Analytics Dun & Bradstreet Lattice Engines Michael Bird Shashi Upadhyay
Dun & Bradstreet To Acquire Lattice Engines

Dun & Bradstreet To Acquire Lattice Engines

Dun & Bradstreet, a commercial data and analytics company, announced plans to acquire Lattice Engines, an AI-powered customer…

Industry News June 13
Acquisition Adam Selipsky Analytics CRM Marc Benioff salesforce Tableau
Salesforce To Acquire Tableau For $15.7B

Salesforce To Acquire Tableau For $15.7B

Salesforce announced it has signed a definitive agreement to acquire Tableau, a data visualization software company, in an…

Industry News June 10
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