ActiveCampaign Boosts Functionality Of Its Email Marketing Software

ActiveCampaign logoActiveCampaign, an email marketing software provider, announced its users could now manage up to 2,500 contacts for free. According to a company press release, this is a “tenfold increase” over the previous number.

The company has also added full access to other marketing automation features that were once only available to paid subscribers. Users of the servicecan now send as many as 10,000 emails per month with phone, live chat and email support without having to sign up for a payment plan.

What Is A Lead, Anyway?

toddprofileBy Todd Davison, CEO, Demand Frontier

One of the many things I’ve enjoyed over the past 10 years in our industry is the ever-evolving definition of marketing. We’ve gone through concepts such as lead generation, demand generation, revenue performance and content marketing so fast it’s hard to know what to call yourself.

Bizo Scores $12.5 Million In Funding

bizo imageBizo, a provider of business audience marketing technology, has raised $12.5 million in venture debt financing from City National Bank. This round of funding puts Bizo at approximately $30 million in total equity and debt capital. Bizo plans to use the funding to continue its expansion, further build out its technology platform and make strategic investments, according to company officials.

According to Russell Glass, CEO of Bizo, the financing ensures the company is “well capitalized to maintain its leadership position in the B2B online marketing space and is well-positioned to make strategic investments as we continue to build a thriving business.”

Why Funnel Metrics Are Essential To Marketing Operations

Bonnie Corp PictureBy Bonnie Crater, CEO, Full Circle CRM

Funnels are a terrific tool for understanding how a sales and marketing operation works. In fact, when I would join a new company, getting the data and creating the funnel would be one of the first things I would do as the new VP of Marketing. The reason funnels are so critical as a tool is that they provide three pieces of very valuable information which can help you understand where your business is and where you might make investments to improve: Volume, Conversion Rates, and Velocity.

The challenge with the funnel data was that I could never get complete and accurate metrics and of course, as a marketing scientist this annoyed me incredibly.

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