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Bizo Scores $12.5 Million In Funding

bizo imageBizo, a provider of business audience marketing technology, has raised $12.5 million in venture debt financing from City National Bank. This round of funding puts Bizo at approximately $30 million in total equity and debt capital. Bizo plans to use the funding to continue its expansion, further build out its technology platform and make strategic investments, according to company officials.

According to Russell Glass, CEO of Bizo, the financing ensures the company is “well capitalized to maintain its leadership position in the B2B online marketing space and is well-positioned to make strategic investments as we continue to build a thriving business.”

Why Funnel Metrics Are Essential To Marketing Operations

Bonnie Corp PictureBy Bonnie Crater, CEO, Full Circle CRM

Funnels are a terrific tool for understanding how a sales and marketing operation works. In fact, when I would join a new company, getting the data and creating the funnel would be one of the first things I would do as the new VP of Marketing. The reason funnels are so critical as a tool is that they provide three pieces of very valuable information which can help you understand where your business is and where you might make investments to improve: Volume, Conversion Rates, and Velocity.

The challenge with the funnel data was that I could never get complete and accurate metrics and of course, as a marketing scientist this annoyed me incredibly.

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