Qualified Welcomes Former Salesforce Exec As New CCO
Conversational marketing and sales platform Qualified hired former Salesforce executive Dan Darcy as its Chief Customer Officer. Darcy…
Industry News February 4
Latest In: Dreamforce
Salesforce Cancels Dreamforce, Takes All 2020 Events Virtual
Salesforce has announced that it will be “reimagining” its 2020 event programming in light of the COVID-19 pandemic.…
Industry News April 30
Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events
I have been covering the B2B marketing and sales space for four years. When I started in January…
Blog January 14
How 3 B2B Brands Use Stickers, Ugly Christmas Sweaters & Care Packages To Build A Dedicated Fanbase
Creating happy, loyal customers takes more than just a stellar product and 24/7 customer support. The best brands…
Blog January 16
Top Marketing Execs Predict Growing Influence For Operations Roles Following Ops-Stars Event
After starting out three years ago as a small satellite event during Dreamforce, the Ops-Stars Conference has quickly…
Blog October 24
Leadspace And Radius Prepare Go-Forward Strategies After Calling Off Merger
Most analysts generally agree that consolidation is inevitable in the martech sector. So, there was little surprise when…
Industry News October 9
Bigtincan Launches Salesforce Solution To Fuel Content Recommendations, Strategies With AI
Bigtincan, a sales enablement platform, unveiled a new SaaS solution for Salesforce that aims to use data science…
Industry News September 27
Demandbase Unveils New ABM Product Integration With Salesforce Pardot
Demandbase, an ABM platform, announced an expanded partnership with Salesforce Pardot at Dreamforce 2018. The new product integration…
Industry News September 26
The Age Of The Customer Has Finally Arrived
I attended Dreamforce last week, Salesforce's annual marketer takeover of the city of San Francisco, and I know…
Blog October 12
Marketo Mysteriously Absent From Salesforce App Exchange
Just one month removed from being a Titanium sponsor of Salesforce's Dreamforce event, a check of the Salesforce…
Industry News December 23
Dreamforce Roundup: Revamped Marketing Cloud, Mobile And Predictive Analytics
At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part…
Industry News November 26
Salesforce Unveils Revamped Marketing Cloud At #DF13
At Dreamforce this week, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud —…
Industry News November 21
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
