B2B Marketers Changing Strategies Due to Current Economic Climate: Harris Poll
An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic…
News Brief June 17
Latest In: Madison Logic
Madison Logic Bolsters Product Portfolio with ABM Audio Advertising
Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of ABM Audio Advertising…
News Brief April 17
How B2B Marketers Will Innovate Their Advertising Throughout 2025
With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their…
Industry News December 19
How To Ensure More Transparency In Content Syndication
When used as part of a unified, multichannel account-based marketing (ABM) strategy, content syndication is a potent tool…
Demanding Views October 18
Madison Logic Partners With Gong To Help Enhance Revenue Workflows
Madison Logic, a digital account-based marketing (ABM) activation platform, integrated with Gong, a revenue intelligence provider, to help…
Industry News October 17
Madison Logic Names New CEO
Madison Logic, a global digital account-based marketing (ABM) platform, welcomed Keith Turco as its new CEO. Turco will…
Industry News April 9
Meet ABM CTV, Madison Logic’s New Channel That’s ‘Closing Gaps’ In The CTV Space
Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end…
Blog September 26
Madison Logic Enters The CTV Space Through ABM CTV Release
Madison Logic, a digital ABM platform, released ABM Connected TV (CTV), a new digital channel that seeks to harness…
Industry News September 26
Leveraging Data & Personalization In B2B Marketing: Driving Success With ABM
In today's rapidly evolving digital landscape, B2B marketing has experienced a significant transformation. As businesses increasingly rely on…
Demanding Views August 14
In A Down Economy, Leverage Data-Driven Insights In Your ABM Strategy
During times of economic uncertainty, marketers need to understand the evolving purchase decision-maker patterns and reevaluate their strategies…
Demanding Views January 27
Madison Logic Unveils New ABM Success Series
Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led…
Industry News September 19
Madison Logic Launches Integration With LinkedIn Ads Through Journey Acceleration Platform
Madison Logic (ML), an ABM platform, announced a new LinkedIn integration to enable data-driven multichannel ABM activation and…
Industry News May 19
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
