- Published in News Briefs
InsideView, a targeting, sales and marketing intelligence software provider, updated its Insights targeting intelligence tool with a new integration to Microsoft’s AI-powered Relationship Assistant. The integration aims to position users to better find and engage key decision makers.
InsideView, a sales and marketing intelligence software, unveiled the InsideView Marketing Suite for Microsoft Dynamics 365. The suite is designed to align sales and marketing teams, provide a single view of customer data and increase engagement.
The Marketing Suite aims to bring in external account and contact data to build a complete view of the customer. It is designed to complement Microsoft Dynamics 365 for Marketing and help B2B businesses identify and prioritize leads, increase their total addressable market and enhance their ABM programs.
The suite is now available for purchase and follows the company’s recent release of InsideView Apex.
“Today, as more B2B marketers use targeted strategies like account-based marketing to expand customer relationships and win new ones, they need a marketing automation solution that helps them identify and engage with the best opportunities,” said Joe Andrews, VP of Product and Solution Marketing at InsideView, in a statement. “The InsideView Marketing Suite builds on the foundation of Microsoft Dynamics 365 for Marketing so marketers can tap into our Targeting Intelligence to get higher quality data, make better marketing decisions, and execute more successful targeted marketing programs.”
Conversica aims to help businesses discover their most interested prospects to drive revenue opportunities. Its AI-powered assistants are positioned to initiate contact, intelligently interpret replies and craft tailored responses to engage prospects until they are ready to speak to a representative.